Aaron Glauser Email & Phone Number

South Jordan, Utah, US

• Contributed to a 14x growth rate during tenure to a $700M valuation as well as ownership transactions of AdvancedMD: Francisco Partners, ADP, LLC., Marlin Equity Partners, and Global Payments Inc.
• Contributed to vertical acquisitions of NueMD, PhyLogic Healthcare, and Practice One within the AdvancedMD brand portfolio.
• During FY18 generated non-paid leads valued at $3.2M (40% of the company’s volume) through email marketing and SEO efforts to support 125+ hungry inside sales reps.
• During FY18 supported conversion of nearly PPC 13K leads. Designed model that included volume, CPL, conversion rate, Lost IS, and page quality score. Built testing platform using champion-challenger methodology..
• Manage various marketing automation platforms (Pardot, Eloqua and now Marketo) to support lead capture, nurturing, and marketing attribution for various sales channels: client sales, practices, billing services, and.
• Created mini launch kickoff parties comprised of short product presentations, interoffice signage, launch gifts (t-shirt, mug, hat, etc.) to help internally “sell” major products.

Hoboken, New Jersey, US

• Set company record by generating 1,700 webinar leads with pre-qualification data assessment.
• For single event, generated 2,000 leads and 350 prospects into sales pipeline by producing six-course webinar series through Purdue University’s College of Call Center Excellence.
• Generated 1000 leads by securing 12+ speaking opportunities for internal thought leaders at local, regional, and national events.
• Assisted with achieving NASDAQ stock listing (SAAS) by interviewing customers and writing press releases focused on growth and revenue as well as customer process improvements through product utilization. Worked with.
• Produced integrated marketing campaigns across multiple channels including print ads, advertorial, email campaigns, and newsletters. Deliverables included such as articles, webinars, case studies, and whitepapers.
• Managed corporate website redesign with team of writers, designers, and SEO personnel.

• Contributed to 43% average annual growth rate during period of negative industry growth.
• Generated 10K consumer and partner leads by developing two internet-based, lead-gen tools.
• Assisted with international distribution agreement with Villeroy & Boch.
• Achieved press recognition for ‘most innovative gunite product in 25 years’ by Pool & Spa News magazine through marketing and publicity efforts.
• Developed brand identity by creating brand logo, developing style standards, producing image library, and marketing materials.
• Responsible for advertising, production literature, POP signage, direct mail, DVD, and partner apparel. Developed and directed co-op advertising program for U.S. and Canada distributors. Managed national and.

US

• Launched a market research firm as part of an entrepreneurial management university course at the University of Utah.
• With a partner, focused agency on outsourced marketing support including feasibility studies, SWOT analysis, pricing and demand research, sales forecasting, P&L modeling, operations management, and VC funding and.

• Launched dormant advertising agency (founded in 1973) with staff of five.
• Developed marketing plans, promotional strategies, creative strategy, and art direction.
• Performed graphic design, radio and TV production, and publicity/media relations.
• Purchased advertising media and printing services.

Mba, Management

Bachelor Of Arts - Ba, Marketing