Aaron Glauser Email & Phone Number

South Jordan, Utah, Us

• Contributed to a 14x growth rate during tenure to a $700M valuation as well as ownership transactions of AdvancedMD: Francisco Partners, ADP, LLC., Marlin Equity Partners, and Global Payments Inc. • Contributed to vertical acquisitions of NueMD, PhyLogic Healthcare, and Practice One within the AdvancedMD brand portfolio.• During FY18 generated non-paid leads valued at $3.2M (40% of the company’s volume) through email marketing and SEO efforts to support 125+ hungry inside sales reps.• During FY18 supported conversion of nearly PPC 13K leads. Designed model that included volume, CPL, conversion rate, Lost IS, and page quality score. Built testing platform using champion-challenger methodology. Encourage team to experiment and learn from mistakes. • Manage various marketing automation platforms (Pardot, Eloqua and now Marketo) to support lead capture, nurturing, and marketing attribution for various sales channels: client sales, practices, billing services, and managed billing.• Created mini launch kickoff parties comprised of short product presentations, interoffice signage, launch gifts (t-shirt, mug, hat, etc.) to help internally “sell” major products.• Interview clients and product owners to create product value propositions and content assets used by marketing, sales, client implementation, training, support, and product teams.• Write webpages, record client documentaries, create problem/solution matrices by persona and role, develop educational email nurture programs, and produce assets for client and prospect nurturing: case studies, whitepapers, demos, animated videos, and executive videos.• Designed sales and marketing funnel stages that align with buyer stages using Salesforce.com stars and flames methodology (fit and intent), which allow for pipeline forecasting. • Developed predictive lead scoring that includes demographics, behavioral, ABM, and erosion.

Hoboken, New Jersey, Us

• Set company record by generating 1,700 webinar leads with pre-qualification data assessment.• For single event, generated 2,000 leads and 350 prospects into sales pipeline by producing six-course webinar series through Purdue University’s College of Call Center Excellence.• Generated 1000 leads by securing 12+ speaking opportunities for internal thought leaders at local, regional, and national events.• Assisted with achieving NASDAQ stock listing (SAAS) by interviewing customers and writing press releases focused on growth and revenue as well as customer process improvements through product utilization. Worked with CEO and CFO to meld IR and PR content within a rapid deployment cycle. • Produced integrated marketing campaigns across multiple channels including print ads, advertorial, email campaigns, and newsletters. Deliverables included such as articles, webinars, case studies, and whitepapers.• Managed corporate website redesign with team of writers, designers, and SEO personnel.

• Contributed to 43% average annual growth rate during period of negative industry growth. • Generated 10K consumer and partner leads by developing two internet-based, lead-gen tools.• Assisted with international distribution agreement with Villeroy & Boch.• Achieved press recognition for ‘most innovative gunite product in 25 years’ by Pool & Spa News magazine through marketing and publicity efforts.• Developed brand identity by creating brand logo, developing style standards, producing image library, and marketing materials.• Responsible for advertising, production literature, POP signage, direct mail, DVD, and partner apparel. Developed and directed co-op advertising program for U.S. and Canada distributors. Managed national and international tradeshows. • Directed personnel and resources including staff of four with $1M annual advertising budget.

Us

• Launched a market research firm as part of an entrepreneurial management university course at the University of Utah.• With a partner, focused agency on outsourced marketing support including feasibility studies, SWOT analysis, pricing and demand research, sales forecasting, P&L modeling, operations management, and VC funding and merger-proposal support.

• Launched dormant advertising agency (founded in 1973) with staff of five.• Developed marketing plans, promotional strategies, creative strategy, and art direction. • Performed graphic design, radio and TV production, and publicity/media relations.• Purchased advertising media and printing services.

Mba, Management

Bachelor Of Arts - Ba, Marketing