• Developed and implemented strategic marketing plans and campaigns in support of growth and positioning objectives for five business units representing over twenty brands.• Managed internal agency on end-to-end execution of traditional and digital marketing and communications solutions including flyers, brochures, catalogs, website pages, social media channels, blogs, emails, direct mail, billboards, videos, presentations, advertising, and trade shows and events.• Initiated, planned, and executed the assessment of web and digital marketing metrics including website analytics, search engine optimization, and search engine and social media advertising.• Analyzed data trends and implemented recommendations for program additions and adjustments, as well as improved upon established internal processes.• Ensured processes adhered to corporate governance including review and approval by stakeholders, branding, and legal.

Founded in 1967, Beckwith Electric provides products and technical services for customers involved in the production, transmission, and distribution of electric power. Acquired by Hubbell Incorporated in December 2020.• Operated as the lead point of contact between Marketing and business and sales leaders to develop and execute strategic marketing plans in support of growth objectives.• Communicated with internal clients to ensure that their needs are understood and addressed.• Ensured the prompt delivery of marketing initiatives according to internal client requirements and goals.• Created multi-tiered, integrated marketing communications, advertising, public relations, branding, sales tools, and all other related print and electronic media.• Established monthly internal communications newsletter distributed to company employees and worldwide field sales representatives.• Revamped website and implemented tactics for continuous enhancement of Search Engine Optimization and Search Engine Marketing results. Increased website traffic by 33% and product documentation downloads by 41% with new website launch.• Built and managed portal to deliver customers a highly personalized and interactive service, boosting customer satisfaction while reducing the cost of customer care.• Created and maintained intranet portal to host sales and marketing tools and collateral to reduce the times and cost for sales wins.• Increased comprehensive contact database for marketing campaigns by over 275%.• Built and effectively managed presence on social media platforms.• Monitored effective benchmarks for measuring the impact of social media programs and email campaigns.• Analyzed and reported on campaign effectiveness to maximize results with consistent above industry email response averages, including 21.1% unique opens.• Planned and executed over 40 trade shows, conferences, and other events annually.

The non-profit organization started in 1901 offering life-changing experiences and programs, engaging thousands of college students, alumni, and volunteers each year.• Planned and implemented marketing and communications strategy.• Created communications and copywriting for various marketing campaigns and channels.• Aided with the planning, marketing, and implementation of 21 annual leadership conferences and workshops, securing the participation of over 6000 attendees.• Managed licensing program of over 200 vendors to safeguard appropriate usage of federally registered trademarks and to guarantee quality product control and branding efforts.• Developed and executed organization websites and intranets.• Supervised web development projects using staff and third-party vendors.• Managed the creation of online automation tools to improve business processes.• Developed and managed online marketing strategies and analytics reporting and new media platforms such as social networking websites and blogs.• Implemented search engine optimization strategies to increase brand awareness and increase website traffic. Results include an increase in website traffic by 191% over a six-month period and unique page views by 256%.

Capital One, a Fortune 500 company, is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients. • Managed marketing campaign project workstreams and worked closely with execution partners.• Coordinated work with all campaign partners to execute business intent as well as manage multiple schedules and deliverables.• Adhered to the current project management method while influencing best practices, process improvements, and procedures.• Managed change in campaigns including impact assessment and implementation.• Ensured quality control, proactively flagged and mitigated risks, and guided issue resolution.

Founded in 1967, Beckwith Electric provides innovative and high-quality products, technical services, and solutions that meet the needs of customers involved in the production, transmission, and distribution of electric power. Worldwide customers include electric utilities, large industrial companies, original equipment manufacturers, and owners of alternative sources of energy.• Developed and executed marketing activities including marketing communications, advertising, public relations, branding, sales collateral, and all other related print and electronic media.• Worked closely with senior management to integrate marketing and business development strategies.• Managed the execution of marketing initiatives and projects for new and existing products.• Maintained close working relationships and supplied marketing support to a worldwide sales organization.• Aided in developing and executing marketing strategies and marketing tools to meet sales goals.• Responsible for the development and maintenance of websites, email communications, email marketing campaigns, electronic media, and online marketing.• Developed working relationships with Customer Service and Quality Assurance departmental heads to develop online applications that increased response time and customer satisfaction.• Incorporated legacy applications using scripting languages, such as ASP, JavaScript, HTML, XML, and software-specific scripting languages into a redeveloped website.• Planned, managed, and attended conferences, events, and trade show activities.• Managed external agencies and third-party contractors involved in marketing initiatives.