Aaron Greene Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina

Vice President of Product, Data Science, Design, Paid Media, UX Research, Project Management and Engineering

Charlotte, North Carolina

Charlotte, North Carolina

- P&L ownership and responsibility for the development and execution of several, multi-channel digital strategies for Fortune 500 brands- Manage performance of a technology and data-driven digital platform consisting of paid search, SEO, website optimization, email, display, online and offline conversion channels and data integrations- Develop and lead a team consisting of analysts, creatives, developers, and operations- Collaborate with and present business and performance results to various stakeholders internally and externally; including clients and Senior Leadership

Charlotte, North Carolina Area

- Led product development from ideation to launch of a proprietary programmatic advertising platform- Responsible for the marketing innovation and technology development for nine brand partnerships with a focus on emerging media channels, SEM advertising, and data analytics- Managed a team focused on emerging media channels with a primary focus on paid social media, programmatic display, email, video, and real-time bidding platforms- Oversaw Red Ventures’ paid social efforts for multiple partners on Facebook, Twitter, LinkedIn, Youtube, and other social media networks- Involved in developing internal technologies for data management, cross-channel tracking capabilities, and tag management systems- Worked with Red Ventures' Executive Team to develop strategic partnerships with 3rd party technology companies offering programmatic and RTB platforms, advanced user tracking capabilities, and proprietary audience segments- Selected by senior leadership to join a development program based on leadership, business acumen, and partner management.

- Led team focused on growing pay-per-click advertising for Red Ventures’ Energy partner on Google, Bing, Yahoo, and display networks- Grew digital revenue for Red Ventures’ Energy partner by 110% over the course of 10 months- Expanded Red Ventures' digital Energy business from three primary markets to eleven markets and maintained a hyper-competitive digital presence- Launched and grew Red Ventures’ first Energy marketplace by 212%, focused on expanding customer offers through relationships with additional energy providers- Accountable for digital marketing P&L for internal Energy business, developed and presented monthly financial performance and projections to Executive Team- Member of Red Ventures SaaS exploratory team to develop better understanding of the software space, leading to an internal team devoted to continuing the initiative

- Expanded and optimized mobile pay-per-click advertising campaigns for Red Ventures’ Energy partner across Google, Bing, and Yahoo networks- Analyzed search and sales data to implement strategies and develop highly targeted customer segments- Grew mobile sales for Red Ventures’ Energy partner by over 1100% through innovative digital marketing and sales strategies