Marketing is something I have always felt passionate about - being able to help businesses to identify areas of opportunity and creating initiatives around those opportunities to stimulate company growth. While also learning about my clients' business models and being able to analyze their data and turn that information into actionable insights using visualization tools to spot market trends in order to build out scalable KPI's and goals for ongoing expansion in the marketplace.I strongly believe that you learn from hands-on experience and that mistakes are okay, as long as you can take something from that experience to improve your skills in the future. As well as staying up to date on new trends with different products and vendors that may impact my clients or present a new opportunity to utilize towards our current initiatives.Skills: PPC, Customer Service & Client Retention, Instructional Design, Team Management, Process Building, Data Visualization, Creating Performance Reporting, SEO, Social Media, and website strategies.Currently:• Red Beard Digital LLC - Owner, focusing on new business development of digital marketing services for websites, PPC, SEO, and Social Media services for SMB's.Previously:• iPatnerMedia, Inc. - Digital Advertising Director & Strategist, focusing on managing client growth, PPC Partnerships, and program directives & processes.• DealerOn - Digital Program Manager, worked alongside the Digital Advertising director to support the products & staff to improve current practices. • Yahoo, Inc. - Creative Strategist, utilizing the Yahoo|Bing Network ad platforms to help facilitate solutions for clients across multiple verticals. • Haystak Digital Marketing / Cox Automotive - Instructional Designer, building & facilitating training material for new and current employees - Account Manager Supervisor, responsible for 4 AM's in order to maintain client performance & retention - Account Manager. providing customer service and maintenance to over 75 PPC accounts in the Automotive Vertical - SME (Subject Matter Expert), served as the companies specialist regarding The YBN (Yahoo|Bing Network) for employee training and company product improvement.
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Digital Marketing Program ManagerCelsius Marketing | Interactive Sep 2020 - PresentFort Myers, Florida, Us• Manage a portfolio of digital advertising clients across paid search and social platforms• Coordinate new clients growth and strategy across multiple verticals and across internal marketing departments• Integrate new digital advertising products and platforms relevant to client goals and market presence -
OwnerRed Beard Digital Feb 2020 - PresentFort Myers, Fl, Us• Advised businesses on digital marketing products to increase online awareness to drive new products or services client growth.• Developed client reporting and data visualization tools to measure and track marketing ROAS lead trends for new opportunities.• Centralized performance metrics and industry trends to drive high-quality users and sales lead opportunities to businesses through online marketing & advertising. -
Digital Advertising Director & StrategistIpartnermedia Apr 2019 - Feb 2020• Supervised a team of account managers that illustrated the value of our PPC, SEO, Social Media, and Website services. • Generated growth of new client accounts on Google Ads & Microsoft Ads platforms of 600% over the first year of operations.• Streamlined internal performance measurement tools to maximize internal business operations and increase client ROAS. • Strengthened PPC services to increase Year Over Year ad revenue by 70% on Google Ads and over 220% on Microsoft Ads.
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Digital Marketing ManagerIpartnermedia Jan 2018 - Apr 2019• Established and grew the companies Digital Advertising & Marketing product offerings regarding PPC and reporting software.• Generated sales collateral showcasing industry trends for improved client ROI to aid in the closing of new client services. • Standardized a client reporting UI with integrations across website and advertising platforms for real-time performance trends.
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Fort Myers Hub - Mayor3D Hubs Aug 2014 - Dec 2018Amsterdam, North Holland, Nl• Organize and coordinate 3D printing events in my local community• Build & maintain communications with other 3D hubs foster involvement in the community• Organize meetups within the community and coordinate with 3D hubs for online promotion, venue setup, and branding efforts• Support local hubs through regular communication and structure of the hubs for better interactions with new users• Promote community awareness through interactions with Social Media, Blogs, and 3D printing enthusiasts & journalists -
Sr. Client PartnerGartner Sep 2017 - Dec 2017Stamford, Ct, Us• Work with C-level business executives on Gartner for Marketing Leaders (GML) services.• Maintain over 50 accounts with over 157 seat holders quarterly to create value and engagement.• Gain insights from client’s necessary to drive there key business & industries initiatives for growth & new value through understanding value measurement processes.• Utilize Gartner collateral for relevant best practices, research, or tools aligned to businesses goals. -
Digital Advertising Program ManagerDealeron, Inc Jun 2016 - Aug 2017Rockville, Maryland, Us• Develop training resource & documentation for new and existing employees• Create video learning materials and courses for ongoing employee education• Update, maintain and publish LMS courses with in house best practices & industry standards• Create testing environments to measure learning retention and strategy adoption• Provide product specific analysis & insights for inside & outside sales teams• Identify trends in industry performance data to provide new client opportunities & business growth• Test and cultivate new product integration's to contribute new technology and product offerings• Implement new CRM processes & utilization for improved business practices and client relations -
Senior Creative StrategistYahoo Sep 2015 - May 2016Sunnyvale, Ca, Us• Identify & prioritize opportunities for improved campaign performance and growth in Search & Native accounts, from Agency Mid-Markets to the world’s largest brands. • Communicate with advertisers at all levels to promote business growth and ensure long-term client success. • Provide market insights based off of trends and case studies to insight client business growth and develop best practices using the Gemini Platform.• Partner closely with Account Managers and other internal team members to provide best-in-class service to clients. • Participating in ad-hoc projects including development of best practices, new analytical techniques, product innovations, and industry-specific insights for Yahoo's Suite of Ad products.• Serve as a Gemini SME for Gemini Reporting & Native Product Listing providing testing and feedback to Product Management & Engineering teams for increased product adoption. -
Trainer & Instructional DesignerCox Automotive Inc. - Haystak Digital Marketing Sep 2014 - Sep 2015Atlanta, Ga, Us- Responsible for the design, measurement and execution of training curriculum for the entire account management division. - Haystak subject matter expert regarding the Yahoo|Bing Network ad platform & strategy implementation.- Work with Yahoo reseller and channel teams to strategize around new product implementation, increasing Yahoo|Bing Network adoption and continuous training for operations teams. -
Account SupervisorCox Automotive Inc. - Haystak Digital Marketing Sep 2013 - Sep 2014Atlanta, Ga, Us- Lead a team of four SEM account managers, comprising of up to 260 accounts, with over $850,000 monthly advertising spend.- Individually managed & optimized up to 20 accounts with total monthly advertising budgets exceeding $140,000 across search & display network platforms for large automotive dealership groups across the United States.- Lead the Yahoo|Bing network spend project to increase company advertising spend month over month from $300,000 to $800,000 over the course of 2014 and 2015.
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Account ManagerCox Automotive Inc. - Haystak Digital Marketing Jun 2012 - Sep 2013Atlanta, Ga, Us- Managed a total book of business of up to 70 PPC account with a monthly advertising budget exceeding $250,000, for dealerships located throughout the United States.- Aided in creating company best practice for account management & new hire development.
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Product Manager Of Digital SolutionsAccudata Integrated Marketing Jan 2013 - May 2013Fort Myers, Florida, Us- Maintained company product advertising efforts through the Google & Bing Ad platforms.- Created custom campaigns structures & strategy to increase ROI. - Identified market trends & data within the consumer & direct mail services industry. -
Social Media And Online Marketing Coordinator - InternSocial Capital Management, L.L.C. Jan 2012 - Jun 2012• Daily management of organic profiles through HootSuite for reputation management • Develop content strategies to increase organic post interactions with new users • Support SEO efforts in Social content creation through weekly analysis and reporting • Increase company branding efforts through Social media platforms through branded content creation• Create custom client reports for product offerings and current market trends for specific verticals
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Customer Service AssociateLowe'S Home Improvement May 2007 - Jun 2012Mooresville, Nc, Us- Product Management, managing inventory and SKU placement and stocking of products- Promotional Set Ups, creating end cap and in aisle promotions and free standing sale items on a weekly and monthly basis - Seasonal Department Updates, moving new and seasonal items throughout the department, crating new signage and displays to inform customer of new product availability and location -
Management InternEnterprise Rent-A-Car Oct 2011 - Jan 2012St. Louis, Mo, Us• Received extensive training on effective sales strategies • Resolved pricing and reservation issues through customer recovery techniques• Help oversee fleet management, maintenance and operations• Obtain new client business as well as manage current client retention practices
Aaron G. Education Details
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Florida Gulf Coast UniversityMinor In Advertising -
Robinson High SchoolHigh School
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Brent International School Manila
Frequently Asked Questions about Aaron G.
What company does Aaron G. work for?
Aaron G. works for Celsius Marketing | Interactive
What is Aaron G.'s role at the current company?
Aaron G.'s current role is Owner at Red Beard Digital.
What schools did Aaron G. attend?
Aaron G. attended Florida Gulf Coast University, Robinson High School, Brent International School Manila.
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