Aaron Henderson Email and Phone Number

Seed division business manager at Ravensdown

 Setting up the North Island division for the Ravensdown Seed Business unit Providing technical support to account managers on forages On-farm recommendations on forages Presenting at shareholder events Up skilling account managers to be able to competently provide agronomic advice to shareholders on forages Providing technical back up  Attending field days Developing and Implementing sales strategies

 Efficient and effective development and management of the company’s trials and trial programme Profitable sales and marketing of forage, turf and cereal seeds Development and management of customers and the relationships with them Attending industry discussion groups and field days and providing knowledge and support of forages

 Newsletters – writing copy for, design and distribution of electronic newsletter to key stakeholders for both internal and external purposes. Analysis of effectiveness of communications  Website – maintaining the day to day uploading and revision of web content. Major re development of navigation path to enhance our customer experience Promotional material development – preparing flyers for trade shows, posters, mail outs and sales tools for all products, agency management Research – auditing key competitors offerings to compare against our offerings for potential opportunities Presentation development – developed generic and all the Diploma lines of learning presentations for the sales teams to use at all events and trade shows

 Marketing monthly management reports – internal monthly sales statistics comparing sales versus budget expectations, national and international Market research – country profiling, competitor product analysis for potential markets to penetrate, new product development plans Print production – including designing of flyers, writing copy, agency management, press advertising Direct marketing – online and offline, weekly B2B electronic newsletter designing - writing copy and distribution, e mail marketing, website maintenance and content management, product updates Relationship management - internal sales support, print and design agencies, distribution agencies  Marketing conference presentations  Budgeting – working with yearly budgets to get the greatest spend and exposure on a product by product basis Trade shows – setting up exhibit site with all promotion material, liaising with customers, organisation of an internal international customers event held at Head Office Database manager – updating records and producing targeted mailing lists  Revision of the 5 year strategic business plan Involvement with re branding of the company Sales – taking sales orders from clients, upselling, assigning product lines Sales enquiries – taking phone calls on product availability, product specifications, best product management practices, closing the sale  Key account analysis – updating monthly sales statistics by product by company, generating key account reports showing variances against budgets and targets – volume and margin, seasonal variances by quarter, key account comparisons  Sales analysis reporting – volume, value and margin reports for internal purposes against budgets and targets - national and international, for twice yearly company conferences  Sales order processing – writing out orders, input onto company system, actioning orders and organising logistics, follow up to ensure orders have been processed and delivered on time