Aaron Hoey Email & Phone Number

San Francisco, Ca, Us

United States

Executive level consulting for US based omni-channel retail, home, and fashion companies. My diverse background of building successful brands can be leveraged at scale or at start up stage companies looking to build a brand from the ground up.Current and past roles include:Chief Brand Officer: Lucky Brand Jeans - Full time position reporting to the CEO and delivering a complete overhaul of the brand positioning to focus on regular price selling, complete assortment architecture, and product pipeline. Product design, Marketing, Merchandising, Planning and Allocation all reporting in to me. I lead the shift in production lead time from 52 weeks down to 16. Reduced inventory liabilities and working capital requirements by increasing turn while adding revenue and gross margin growth to store and e-commerce performance. Successfully positioned the company for peak performance to attract a buyer that purchased the company.Chief Merchandising Officer: Carbon 38 - Full time position reporting to the CEO leading the turnaround of this digital brand from focusing heavily on third party low margin products and discounting into development of a world class operating team to build Carbon 38 branded products that are now the majority of the revenue and contribution to the business. This has increased margin significantly and positioned Carbon 38 to be much more profitable and has shifted the brand away from heavy discounts and into more full price selling day in and day out. Head of Direct to Consumer: Be Home - Full time position reporting to the CEO leading the growth and development of the digital direct to consumer experience. Built a powerful team to deliver over 5X growth over the past 2 years. Built the e-commerce site on Shopify while doubling product categories of business to drive scale in revenue across all channels. Lead all digital marketing and catalog creative, development, and operations.

San Francisco Bay Area

San Pablo, California, United States

Responsible for spearheading the growth of Be Home's e-commerce platform, shaping the brand's online presence, and orchestrating effective marketing strategies. My leadership is instrumental in designing and developing the behome.com website built on Shopify, curating product assortments, coordinating marketing campaigns and digital advertising, producing semi-annual catalogs, and building a dynamic team to drive digital growth and brand success.Key Responsibilities Include:E-commerce Leadership:Expanding and enhancing the e-commerce platform for the Be Home brand.Developed a clear vision and strategy for the brand's online presence, ensuring a seamless and engaging customer experience.E-commerce Marketing Strategy:Defining and executing a comprehensive e-commerce marketing strategy, catalog production and execution, digital advertising, and creative asset creation. Driving online brand visibility and customer engagement to increase online sales and brand loyalty.Assortment Architecture:Evaluating and building the optimal assortment architecture to fuel overall brand growth. Identifying key product categories and offerings that resonate with the target audience.Building and collaborating with product teams to curate an appealing and market-responsive product range.Marketing Campaign Calendar:Develop and manage a calendar that aligns with the Be Home brand's marketing campaigns.Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives, promotions, and product launches to the e-commerce customers.Team Building and Development:Pivotal in building the team architecture required to deliver results aligned with the Be Home brand's digital growth model.Recruit, mentor, and develop a high-performing team of professionals who are passionate about driving online success.

Los Angeles, California, United States

Performing a pivotal role in guiding the company's merchandising, inventory management, sales planning, e-commerce platform, and business model transition to sustainable profitability. My leadership and strategic oversight have been essential to achieving growth and success in the evolution of Carbon 38 toward a more own brand experience delivering revenue growth, structural efficiency, exceptional margin growth, and profitability.Key Responsibilities Include:Acting Leadership: Overseeing and directly managing design, product development, buying, merchandising, Planning, Allocation, and E-commerce product management teams.Inventory Optimization: Strategically managing inventory to maximize turnover, converting retained inventory into cash efficiently. Converting the assortment strategy to be lead by own brand product development.Business Model Transition: Lead and support Carbon 38's transition to alternative business models, such as dropship, wholesale, retail, and pop-up.Process Establishment: Created and established foundational processes and a calendar framework, including assortment planning, open-to-buy, product performance reporting, inventory management, and promotional calendars.Brand Integration: Expand the Carbon 38 brand with market label brands to drive aligned marketing campaigns, with a focus on full-price messaging.Merchandising Strategy: Defined and executing the merchandising strategy, including the total assortment architecture through monthly programming stories.Reporting Structure: Product Strategy: Supporting updates and enhancements including the establishment of clear product strategies to differentiate Carbon 38 and cater to the target customer.Team Development: Built, hired, and trained a small, highly capable team and foundational reporting structure to efficiently manage ongoing e-commerce, buying, merchandising, and planning strategies.

San Francisco, California

• Built a digitally native sustainable brand using a data-centric approach to acquiring customers to grow the company 5X in 3 years.• Built a digitally savvy team focused on efficient acquisition and retention marketing tactics building a high LTV customer base.• Implemented an efficient omni-channel retail strategy of 10 stores fulfilled via our own DC logistics center while linking all CRM data and inventory to the e-commerce channel.• Expanded product development categories to grow the company from an item driven business to a lifestyle brand focused on effortless sustainability and outfitting• Visionary Leader of the company - built, planned, and executed complete financial model for growth

San Francisco

Hiring social media experts, digital marketing gurus, and visual merchandising creative geniuses.

Philadelphia, Pa

• Visionary leader of Anthropologie brand.• Recruited, developed, and lead all product functions of a team of 160 with a clear vision of growth for the future of Anthropologie.• Consistently drove season after season of positive comp growth of holistic omni-channel business while leading expansion, growth, and overall product direction for e-commerce, catalog, and retail channels.• Consistently delivered results ahead of budget in a $1.4B business both in top line revenue as well as profit / earnings year after year. • Turned the women’s apparel business into the definitive source of profit / earnings for all of URBN (74% of earnings for URBN)• Lead the development of $60M Petites business from inception to customer.• Lead the development of a new expanded store concept and new growth for Anthropologie.• Achieved all stretch bonus targets every year.

Philadelphia, Pa

Philadelphia, Pa

• Member of the Global Anthropologie Executive Team responsible for the general growth, direction, and strategy of the overall brand.• Drove positive comps each and every season and surpassed all financial goals while achieving bonus in every season.• Led all functions of the Home and Accessories organization with a clear vision for product positioning and overall assortment. This is a team of approximately 100 employees including all functions of Buying, Merchandising, Design, Production, Sourcing, Planning, and Allocation. • Drove consistent growth and positive comps for the Home division in all channels (Retail Stores / E-commerce) in each and every season.• Managed over 30 product categories ranging in breadth from Beauty and Home Fragrance to Furniture, Bedding, Table Top, Gift, Hardware, Lighting, and Found.• Delivered fully developed concept direction for each season 4 times a year.• Led total company through strategic process change and growth initiatives.• Led introduction of strategic web growth initiatives such as a Decorator Blog, Gift Registry, and Lifestyle Accessories.• Developed and introduced a multitude of relationships with world class artists and designers from around the globe that lead to key collaborations in all product categories.

San Francisco, Ca

• Responsible for managing over $600 million in annual sales• Successfully led the strategic launch of Product (Red) for Gap Inc.• Built a streamlined organizational structure within Gap to manage Product (Red)• Managed fully loaded P&L of Product (Red) for Gap Inc. • Product (Red) category delivered over 10 times volume expectation for the brand• Led the strategic change in the Gap men’s business to occasion based merchandising• Led the implementation of the Fundamentals concept to deliver an easier shopping experience for men• Led focus group and fit clinic research for both men’s pants and denim for strategic change in shopping experience• Grew and evolved men’s pants business into a retail volume growth category• Partnered in development of new Gap store concept to drive future growth in brand• Worked specifically on Gap brand positioning and experience• Contributed to the assessment and selection of Retail Management Program candidates semi-annually