Aaron Hoffman Email & Phone Number

Los Angeles, Ca, Us

Oakland, California, Us

Los Angeles, California, Us

Los Angeles, California, Us

Denver, Colorado, Us

New York, New York, Us

New York, New York, Us

Los Angeles, California, Us

Minneapolis, Mn, Us

Promoted to Vice President , January 2017Promoted to Senior Director, Product Innovation in March of 2016; Promoted to Director of Research, February 2015 from Senior Quantitative Analyst* Develop and lead research on innovative methodologies for audience and consumer measurement.* Provide creative and strategic thinking for clients, incorporating creative storytelling techniques to effectively communicate complex concepts.* Assist Magid salespeople and external clients in developing innovative research methodologies and approaches that address client’s questions and business concerns* Design and develop questionnaires to satisfy key project objectives* Manage all aspects of primary research projects from beginning to end to ensure their smooth and successful completion, including meeting deadlines, assuring quality and profitability throughout the field process, anticipating and avoiding problems* Use multivariate and creative analysis to maximize the power of data collected, utilizing SPSS (or other similar software)* Create and deliver PowerPoint presentations of research findings that are consistently engaging and persuasive and that provide business solutions to our clients’ questions* Gain standing with clients to be considered a valued member of the “Magid team”* Pilot testing, promo testing, concept testing, volumetric market sizing, A/B testing, brand measurement, tracking studies, large data sets, sample planning, ad testing

Austin, Tx, Us

· Data Analyst: Analyze data and write reports on "The Physical and Emotional effects of viewing 3D World Cup Soccer"​ and "The Effect of Celebrity Endorsement on Advertising Efficacy"; give presentations on results · Research Optimizer: Initiate and oversee a project to automate costly data tabulation procedure; design algorithm and work closely with the in-house programmer to implement program solution· Consultant: Propose and implement biometric data cleanup automation using Biopac Inc. scripting toolsTechnical Skills Used: SPSS

Austin, Tx, Us

Psychology, October 2007 ­ February 2011Empirical Scientist: research psychology of attention and similarity, use eye tracking equipment; literature review, identification of key questions, methodological design, experiment programming, data collection and analysis, conference presentations, and reporting in peer-reviewed publicationsTechnical Skills Used: Python, SPSS

New York, Ny, Us

Research category learning and attention; use eye tracking; develop and execute mathematical models of behavior; develop and execute neural network models of behavior; mentor undergraduates in research methods.Technical Skills Used: SPSS, Matlab, C++

Ph.D., Experimental Psychology

B.S Cognitive Science, B.A. Russian Language And Literature, Computing Specialization

Education record