Aaron Johnson Email & Phone Number

Salt Lake City, UT, US

Salt Lake City, Utah, US

• Created a software product for college bookstores that has experienced explosive growth since its inception in 2013 and subsequent acquisition by a private equity firm in 2017. We currently work with hundreds college.
• Created a SaaS revenue model through a proprietary Amazon integration, allowing college stores to connect our software to their Amazon account.
• Created a business intelligence platform that allowed college stores to view historical textbook market pricing and demand data, influencing stores to make market-driven buying decisions.
• Negotiated and executed exclusive partnerships with NACS (National Association of College Stores), CRA (Collegiate Retail Alliance) and ICBA (Independent College Bookstore Association) for distribution of the software.

• Goma Marketing shows insurance agencies how to adapt their marketing to the dramatic shifts in consumer behavior within the industry. We work with agencies to effectively and efficiently leverage technology to maximize.
• Developing a proprietary sales and marketing system that uses email, ebooks, videos, landing pages, and whitepapers to engage, retain, and cross sell customers.
• Designing and building engaging websites that focus on generating inbound leads and creating new revenue with special attention paid to carefully crafted content and clear calls to action to maximize visitor engagement.
• Creating introduction and profile videos for both insurance agencies and companies to highlight their unique cultures and to establish immediate trust and credibility.

Ogden, UT, US

• VP of Product and Strategy Sep 2015 - Nov. 2017Managed the company’s five software products and product team to radically transform the distribution of higher education content. This included all product development.
• Managed pricing and operations of the company's eCommerce platform in an industry of extreme uncertainty and volatility.
• Created the company's first product management team.
• Constructed revenue forecasts, including proforma P&Ls, strategic pricing initiatives, and growth proposals for each product.
• Oversaw the creation of the company’s first SaaS offering through a software acquisition from Brigham Young University.
• Implemented Lean Startup and Agile Methodologies companywide to quickly understand and adapt to customer needs. Director of Marketing June 2015 - Sep 2015Managed marketing department, including the development of an.

-Created specialty insurance programs for medium to large commercial accounts ($25,000 to $250,000) within the education, construction and restaurant industries. -Developed exclusive insurance programs for large state associations and their respective Boards of Directors (Nevada Restaurant Association & Nevada Association of Realtors).-Built an inbound.