Aaron Kenedi Email & Phone Number

New York, United States

Panama City, Pa

I lead all editorial, design, and brand strategy for this 30-year-old travel and expat publication, shaping the publication’s narrative vision by conceiving and developing a range of editorial concepts and creating compelling story packages. Daily editorial responsibilities include overseeing, assigning, and editing long form features as well as shorter department section articles, managing freelance contributors, planning editorial calendars, and tracking budgets and schedules. In a publishing capacity, I also spearhead strategic partnerships, conceive of business development opportunities, drive revenue generating decisions, guide all social media strategy, and oversee SEO optimization efforts. Alongside co-editor, David Lepeska, we recently completed a full rebrand and redesign of the pdf magazine, website and multiple newsletters, as well as all in-house ads and marketing communications.

I’m an editorial professional with more than two decades of experience creating bestselling and award-winning digital and print content for the world’s biggest names and brands, including Oprah, Google, ESPN, Marvell, and UNICEF. Using a data driven but always human centered approach, combined with a knowledge of—and passion for—storytelling in all its many forms, I’m able to oversee every part of the publishing process, from concept to project management to fulfillment, to create smart, compelling, and innovative messaging that stands out, drives engagement, and makes an impact.Recent clients include editorial consulting for Houstonia and Portland Monthly magazine, editorial strategy for WireScreen (working with Luke Hayman and his talented team at Pentagram), and writing case stories and web and marketing copy for acclaimed creative groups Boombang and Goods & Services.

New York, New York, Us

Collaborating with the brilliant UNICEF Innovations team, I helped them develop and craft the stories of the many fascinating, groundbreaking (and often life-saving) programs they're developing for children, their families, and their communities all over the world. Initiatives included writing op-eds for UNICEF Executive Director Henrietta Fore, developing communications strategies for new programs, writing video scripts, overseeing branding, and more.

New York, Ny, Us

For Melcher Media, I wore many hats, including book editor, story crafter, and content producer. Notable projects included leading all editorial, design, and project management for two of Oprah Winfrey's most recent booksThe Wisdom of Sundays and Food, Health, and Happiness, both of which were #1 New York Times bestsellers.As a producer for Melcher's sister company, The Future of StoryTelling (FoST), I researched, curated, vetted, and secured performers from a variety of disciplines for the acclaimed FoST Summit and FoST Festival. Additionally I helped produce large-scale immersive virtual reality- and augmented reality-based "Tech Tasting" events for clients such as USA/SyFy, Deloitte, and Edelman.

New York, Ny, Us

Launched, grew, and oversaw the highly successful strategy and branding division for acclaimed hospitality design group AvroKO. Managed a group of 9 strategists, graphic designers, and architects. Grew division from $400k in revenue to $1.8 million in just under two years. Also developed innovative strategic and collaborative partnerships with clients including Google, Burger King, Dean & DeLuca, Kiehl's, Gotham Market, Noble Coffee, Crave Cupcakes, and many more.

Austin, Tx, Us

Managed and mentored a small creative team all areas of design, editorial, and business development/strategic partnerships for this 80-year-old, ASME award-winning design brand. Conceived, created, and managed Imprint, Print's successful online design forum, curating top-name contributors with minimal budget. Grew Twitter following to more than 500k in two years. Launched Print Publishing, the brand's luxury illustrated book publishing division. And conceived and secured creative sponsorship opportunities with HP, Adobe, and other top partners.

Founded, created, and developed Shift, a mainstream, pop culture, environmental media company from concept to creation.Composed and published all content for print and online magazine, monthly newsletters, and even an e-commerce site.Wrote and designed the Shift business plan, resulting in winning NYU’s 2005 Business Plan Competition and $100K in seed money.

Bachelor'S Degree, Journalism

Exchange Program, English Literature