At StoreLab™ we are Customer led providing them with Experiential and Photo Real 3D Simulations to help them make well informed decisions before investing significantly. We support them with industry leading interactive Virtual and Animated digital solutions; use our EyeTrack research platform to refine their concepts - POG/Packaging/POS/NPD etc or build them a custom in-house StoreLab Connect for back at the office.I lead our systems development and client brief development teams. Continuously refining and continuing to push the edge of the envelope to ensure that we continue to deliver industry leading quality and a fast turnaround for our clients. It's rewarding to work with a team of such high calibre 3D & VR design developers - there is no challenge too difficult! The result - our clients are standing out from their competition, building shopper intimacy, becoming more targeted through continuously refining their offer as well realizing cost efficiencies.

I've lead The Efficiency Group since its creation to relentlessly focus on delivering cost effective shopper centric displays and as a result have attracted and maintained strong relationships with lead FMCG Companies. We are the proud owners of over 40 POPAI industry awards.Our strategic focus is centred around 5 core pillars; Continuous Improvement; Research & Development focus; Quality Assurance; Customer Intimacy and Captivating Displays. This will continue to catapult and drive our leading-edge POP business into 2020 and beyond.