Senior Advisor, Field Marketing
CurrentKey Responsibilities LOB Business Management• Server RUM (Revenue, Unit, Margin), pipeline sufficiency, participation rate, share management• Product transition strategy & demand planning • Lead share & competitive reviews/execution with leaders and sales teams• Product roadmap input & competitive response with PG, PLM & GCN • Customer buyer base growth with net new acquisition focusDemand Generation Activities• Sales enablement / Floor excitement / Lunch & Learn• Create and execute coordinated Server-based Sales Plays, Programs and Contests • Provide Server positioning guidance for promo/bundles & tactical programs• Build Server programs & recovery plans with segment marketing & program managers• Sales/TSR rep-level attach & execution to plan.• Support events/PR Pipeline Conversion• Large deal prioritization & demand planning with UPP team. • Large deal support for key customers• Champion competitive tools (locks, compares), positioning, key upsells sheets & closing tools• Win / Loss analysis & competitive lessons learned