As the Social Media Director for Fulcrum, I lead the company’s online strategy across multiple platforms to build brand visibility and drive engagement in the cannabis community. My role encompasses creating innovative content for social media, managing paid and organic campaigns, and engaging with our audience to foster a strong brand connection. In addition to social media, I oversee website development projects, optimizing for both user experience and SEO to enhance site performance and search rankings. I ensure our digital presence aligns with industry trends, improving our online reach and attracting targeted audiences to the Fulcrum brand.

• Supervised a financial aid committee overseeing financial aid awards for underprivileged families to attend Aldrich.• Insured that Aldrich was in accordance with State and Grant Standards• Assisting families in filling out needed paperwork and had the necessary financial documentation to apply for financial awards.

• Created new fundraising strategy with participation incentives that increased fundraising results over the previous year to drive greater participation.• Ran multiple fundraising events throughout the year and supervised volunteers at events.

• Worked directly with customer base for all aspects of bid creation including management of large accounts.• Brought company into public sector bid process.• Created IgeaCare marketing strategy and supervised its rollout.

• Acted as liaison between the client, the wholesaler and my own firm.• Covered all aspects of bid creation including complex technical details.• Worked with management to develop enterprise industry standard practices for new account generation and proposal creation.• Created a program for ERATE federal grant proposals targeting public sector educational institutions.• Worked with Broward Department of Health, brought company into Florida Institute of Technology bid Process.

• Substantially increased the account base by 60%.• Tracked sales margins by account, driver, and brand on a weekly basis.• Developed budget and marketing programs for the Assoc. of Computer Professionals in Education Conference.• Negotiated a Cisco purchasing contract with a multi-state technology purchasing organization for school districts. This included identifying grants and assisting undeserved schools in the grant application process. • Negotiated purchasing contracts between multiple entities.

• As an inside sales manager responsible for 6 managers with the completion of all the sales agreements that they generated. • Maintained purchasing relationships with wholesalers and negotiating prices.• Performed market research which resulted in the company’s expansion into Idaho.• Acted as primary contact for clients for all aspects including generating final bids. Had high client satisfaction ratings.• Self-taught and introduced Federal ERATE grant writing as a marketing strategy.