Product Manager
Manitou Springs, Co
• Responsible for putting expressed ideas into action resulting in more than 20 product releases. Managed all content development, marketing funnels, sales processes, and budgetary planning/reporting.• Collaborate in the editorial of products, as well as writing of study material, marketing copy, emails, and supporting material.• Oversee a team of ministry and contract members to accomplish goals of the Consumer division.• Managed partnerships with several national publishers to… Show more • Responsible for putting expressed ideas into action resulting in more than 20 product releases. Managed all content development, marketing funnels, sales processes, and budgetary planning/reporting.• Collaborate in the editorial of products, as well as writing of study material, marketing copy, emails, and supporting material.• Oversee a team of ministry and contract members to accomplish goals of the Consumer division.• Managed partnerships with several national publishers to acquire book deals and deliver on six contracts with numerous authors in conjunction with a literary agent.• Direct the financial growth of my department from a loss to a revenue-generating division. Net income growth of 800% from the year prior to hire.• Member of the Marketing and Communications Team, representing the publishing department in efforts to communicate the ministry narrative across all channels, manage all email communication, produce digital content, and develop and implement brand standards. While a member, the team put new brand logo and design standards in place, grew email list 300%, and implemented several new marketing software systems. Show less