Measurement, optimization and targeting for marketing.

Lead the technical development of System1’s programmatic ad buying (RTB) capabilities, which entails architecting systems for:- bidding, pacing, and budgeting- inventory segmentation- contextual taxonomic inference- recommendations- audience development- experimentation and product optimization- operational transparency and insight

Lead a team of data scientists to deliver data science services and machine learning products related to:- experimentation and causal inference- machine learning design, implementation, and production integration, both internally and externally facing- bidding models- domain specific active learning frameworks- large scale natural language processing- internal knowledge base- data mining for product and business development

Clicktripz is an innovative ad-tech company based in Manhattan beach. I worked on a production machine learning and real time bidding system, which serviced some of the largest brands in travel, and develop novel methods of inferring user intent and predicting ad receptiveness in heterogenous settings.Other responsibilities included:- developed causal models for measuring incrementality and cannibalization- advised on data driven business and product development - built data science tools for other data scientists on my team, including a cloud based multi user data science environment, specialized machine learning algorithms, and model pipeline/deployment software.

Led a team of data analysts to deliver data science software and pipeline solutions to customers. My role included working with clients to explain data science algorithms, develop the approach and implementation, and deliver models and insights that best increased revenue and enable effective decisions and product development. Projects included lifetime value modeling, churn prediction, customer segmentation, user engagement modeling, IoT product development, and pricing models for e-commerce.

We deliver what business teams need from their data-actionable insights, not more dashboard reports. With DataScience, customers plug raw data into our proprietary technologies and have actionable insights delivered by an on-demand team of data experts.

Taught an online course on natural language processing with SpaCy.https://spacy.io/universe/?id=learning-path-spacy