Aaron L. Email & Phone Number

Web3 Native Product Marketing Specializing in crafting compelling brand messaging, developing targeted sales enablement materials, and creating effective go-to-market strategies. Elevate your brand, close deals, and drive success with precision in every aspect of your product marketing.

Palo Alto, US

Owned the Web3 and DeFi Product suite including go-to-market strategy, sales enablement, product strategy, and public relations campaigns.

New York, NY, US

Lead ideation and delivery of all product marketing campaigns. Created multiple product video series with over 100k views per episode. Hosted live stream AMA series with top DeFi projects featuring guests such as Polygon, Kava, Terra, and more. Managed all fundraising announcements and continuously secured media opportunities for the executive team..

New York City, US

Worked with clients on understanding the liquidity dynamics of smaller market cap cryptocurrencies and new technologies in the blockchain space.

New York, NY, US

• Designed and launched a point of sale business lending platform serving SMBs in Brazil and Mexico. Extended over $10k in loans in first month after launch.
• Conducted user research including surveys, A/B testing, fake door tests, and customer interviews to drive feature design
• Worked with global and regional teams across departments (sales, design, development, marketing) to coordinate feature design, launch, and launch
• Created collateral materials and led training sessions for product integration

Sunrise, Florida, US

• Employed blockchain subject matter expertise to assess technology investments, partnerships, and products. Identified whitespace innovation opportunities and conducted right-to-win analysis within our portfolio.
• Developed and tested new product innovations through market research and experimentation
• Co-founded and launched multiple products in the financial technology space, including Rye Labs, and Novo Protocol

New York, New York, US

• Conceived of, designed, and brought to beta a marketplace for data aggregation, verification, and sale using an ERC-721 token format. Leveraged decentralization to unlock data silos and scale data aggregation.
• Designed a new model for commercial data analytics aggregation allowing greater accountability, privacy, and scalability
• Created novel identity management and judicial resolution systems iterating on projects such as Civic and Kleros
• Authored white paper; built investor decks; created other project collateral
• Conducted user research to drive feature design including A/B testing, conducting user interviews, leading ideation sessions

Grand Rapids, Michigan, US

• The Blockchain Education Network (formerly College Cryptocurrency Network) is a non profit educational interest club dedicated to blockchain education by students for students. The Tulane Cryptocurrency Club is a.
• Networked and grew club to over 200 members comprised of students, educators, and greater New Orleans community
• Organized and led monthly meetings including bringing in guest speakers, creating and giving my own lectures both on market and technology advancements, and hosting debates on key industry issues

Tel-Aviv, Israel, IL

• Mobile media agency focused on advertising campaign placement.
• Oversaw contracting with more than 30 new clients, including reviewing and approving terms of service contracts
• Aggregated data from account managers and compiled income reports for the managing partners
• Streamlined billing and collections processes and trained incoming CFO

• Global macro hedge fund with focused trading strategies on fixed income, foreign exchange, and commodities.
• Performed fundamental market research, presented findings to traders to assist them with investment strategies
• Designed proprietary social media accounts to monitor relevant market moving news and events in real time

James Seville is an up and coming New Orleans artist finding his niche in the music scene. Developing his own sound, drawn from influences of Chicago rap and New Orleans Jazz, has given him a buzz around the city. James has been working with other prominent artists from New Orleans such as: Pell, Trademark da Skydiver, members of the New Breed Brass Band.

I started a second market sneaker exchange. I would buy collectible sneakers at or below market value and resell them. Most of these sneakers had previously been worn so I would refurbish the shoes through a variety of techniques. In making sales I needed to be able to get a buyer past the stigma of previously owned shoes and demonstrate how the shoes.