Over 20 years of experience in the life sciences and healthcare industry(precision medicine and IVD). With a strong academic background and extensive experience in Sales&Marketing, I specialize in formulating and implementing marketing strategies, building efficient sales and marketing teams, driving corporate branding and product promotion, especially in the medical and life sciences sectors.
Masschip
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Chief Marketing OfficerMasschipJinan, Cn
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Chief Marketing OfficerMasschip Intellgent Jul 2022 - PresentShenzhen, Guangdong, China
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Diagnostic Lab Liaison, Glt Great ChinaDiaceutics Plc Sep 2019 - Jul 20221、Development of laboratory relationships and agreement on commercial contracts with the labs to enhance the supply of Lab data and increase the Diaceutics Global Lab Network.2、Identification and implementation of customers’ market research needs and input into Landscape and Lab mapping/tracking projects.3、Promotion of use of the Diaceutics’ developed Lab Audit tool.4、Understanding of healthcare and reimbursement system, especially in IVD landscape.5、Good overview of test workflow in the clinical pathology laboratory.6、Extensive communication with Healthcare Professionals, therefore excellent communication skills are required in Mandarin and English.7、Handle customers’ needs and expectations.8、Roll out of Lab initiatives and input into educational development forums to further enhance lab relations and promote the Diaceutics brand in your respective country. -
Chief Operating OfficerJinan Hongyuan Biotech Co., Ltd./Prophet Genomics Inc. Jan 2017 - Jul 2019Jinan, Shandong, China1、Participates with the CEO and other executives in formulating current and long-range strategies, objectives, and policies.2、Serves as key member of the executive team that sets the company's strategic direction.3、Formulates and implements new strategies and policies and procedures.4、Translates strategy into actionable goals for performance and growth. Implements organization-wide goal setting, performance management, and annual operating planning.5、Works with key stakeholders to develop and manages budgets with focus on product costs, margins and overall profitability.6、Hires, motivates, develops, and retains key talent.
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Regional ManagerAmoy Diagnostics Co., Ltd. Jan 2011 - Dec 20161、Sales Management Activities: Customer and Distributor Relationship Management. The products include real-time PCR-based kits to detect mutations and measure gene expression in cancer tissue.2、Meet (overachieve) area sales target, improve the profits3、Keep close contacts with distributors and key customers, including new customer acquisitions4、Marketing Activities: To analyze local market structures, changes and new market trends, review with supervisor and react according to market5、To support and attend congresses, symposia, presentations etc.6、Supports market research on the sales front and the corresponding feedback to Sales/MKT Department and Technical Support
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Biomedical Research Sales ManagerBeckman Coulter Co., Ltd. Jun 2008 - Dec 2010
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Product ManagerGene Company Ltd. Jul 2004 - May 2008
Frequently Asked Questions about Aaron Li
What company does Aaron Li work for?
Aaron Li works for Masschip
What is Aaron Li's role at the current company?
Aaron Li's current role is Chief Marketing Officer.
What schools did Aaron Li attend?
Aaron Li attended 上海交通大学安泰经济与管理学院, 山东大学, 山东大学.
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