Aaron Lynch Email & Phone Number

Herzogenaurach, Bavaria, De

Responsible to lead the creation of new business strategies across multiple business segments, including Sustainability, Sports Marketing, Business Strategy for Key Sports Sport Units, Product Development, Partnerships, Operations, Supply Chain, Trade Investment, Product Distribution, Wholesale & Own Retail / Digital Sales, new business avenues, etc.

Herzogenaurach, Bavaria, De

Responsible to grow the market share of adidas Running in the U.S. Key player in U.S. Running growth & profitability.

Benton Harbor, Michigan, Us

1) Responsible to develop and enhance short & long term Amana Brand strategy - utilizing relevant consumer insights & research, competitive landscape, etc.2) Responsible to develop & execute integrated consumer marketing campaigns / communications across all mediums – digital OLA/SEM, mobile, social media, PR, in store, print, etc. 3) Responsible to develop & enhance Brand product development/strategy, product roadmap, architecture & visual brand language4) Responsible for Channel Marketing to one of the largest accounts at Whirlpool Corp. 5) Manage a direct staff of marketers, as well as multiple agencies to lead creative development, digital advertising, in-store advertising, social outreach, PR, etc.6) Manage a marketing budget of $XXM to maximize ROI & Productivity of Amana Brand & Home Depot Sales

Benton Harbor, Michigan, Us

1) Responsible for Laundry appliance sales and marketing to large home improvement sales channel2) Create & maintain market share and revenue targets through sales, mix and innovation strategies3) Responsible to drive winning national promotional plans that capture consumer interest and drive mix4) Creates and implements winning sales training strategies to drive sales associate interest and loyalty to Whirlpool Corporation brands and products5) Increasing nationwide awareness and sales of energy efficient products6) Accurately forecasts large sales demand to ensure production requirements and supply chain achieve volume in total and by segment

Benton Harbor, Michigan, Us

1) Responsible for model line creation, evolution, feature content, product messaging; all to ensure product line is on point, profitable and winning in the marketplace against competition2) Increased operating profits through launch of new and innovative product line, which became the best selling products in the industry and exceeded project objectives3) Lead cross-functional team, consisting of Brand, Product Development, Training, and Sales, to successfully manage and support the above launch4) Monitored and analyzed feature value, cadence, profitability in the marketplace to determine opportunities and remain competitive at all price points and extend product life cycle5) Ensured that consumer relevant and cost-effective features are applied to each product to develop a profitable lineup and made product adjustments as necessary to win in the marketplace6) Created and lead innovative High Efficiency Dryer marketing campaign to completely alter the way Trade, Sales, and the Consumer thinks about the segment

Benton Harbor, Michigan, Us

1) Impacted Laundry P&L through marketplace, profitability and cost analysis of Products, Brands and Channels2) Detailed and explained P&L and Product Margin position by Channel, Brand, Platform, SKU, including problem areas, trends, issues, strengths, etc.3) Managed Capital Budget & Forecasting by working with Product Directors, Divisions and Project Managers to effectively allocate and predict capital spend; improved forecast accuracy after taking ownership4) Performed Price & Margin Realization analysis of internal and external data on weekly/monthly basis to determine standing by Platform/Brand/Channel, and strengths, weaknesses, opportunities, etc., and communicated findings to appropriate Leadership and strategized plans for success in areas of opportunity/challenge

Phoenix, Az, Us

1) Invested and managed company cash portfolio of up to $500 Million through various investment instruments2) Issued Commercial Paper on a short to medium-term basis and managed up to $200 million in outstanding CP with various maturities3) Conducted cash and daily revenue forecasting and advised Sr. management of optimal investment/liquidity decisions based on results4) Provided ad hoc financial analysis to V.P. / Treasurer / Finance Managers for equity and cash forecasting, rates of return, investments, cost analysis, financial modeling, debt structure, etc.

Tempe, Arizona, Us

1) Worked closely with Senior Management, sales department and customers to plan, coordinate, and complete environmental cleanup projects2) Coordinate supervisors and crew to ensure that projects were completed in a timely and efficient manner and along the scope and quality of contract agreement3) Effectively managed client relationships by communicating with customers to ensure their satisfaction4) Submitted detailed reports to the client upon completion of projects to satisfy company and legal requirements5) Evaluated project profitability, then determined and implemented modifications for successful future projects6) Initiated government compliance with local, state, and federal laws and regulations with no violations occurring during my term of project management

Mba, Business, Minor In Finance

Education, Minor In History