Aaron Mark Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Develop and execute engagement opportunities for Humber College alumni and the broader community of stakeholders. Supports an active network of peers and professionals while building the college's profile surrounding institutional and alumni engagement.Builds student, alumni and prospect experiences at different life stages while developing a multifaceted program appealing to diverse groups and tailoring offerings to target audiences. Proactively implements change to meet stakeholder needs and industry dynamics.Manages, initiates and evaluates events, benefits and services as part of an alumni engagement strategy with defined metrics. Works with internal and external partners, academic faculty and volunteers to ensure long-term growth while maintaining financial accountability. Implement recognition programs, foster school and program champions and ambassadors, oversee participation in college-wide opportunities and facilitate strong and lasting relationships to meet departmental goals and objectives. Provide guidance, support, direction and training to team members to ensure responsibilities are met. Contributes to business plan development, carries out deliverables on time and within budget and maximizes opportunities for program area growth.Manages and implements marketing strategies and content distribution utilizing a multi-platform approach - encompassing web and social media strategy, writing projects and establishing a comprehensive alumni and community presence.

Toronto, Ontario, Canada

Coordinate and implement integrated communications plans while evaluating a cohesive content strategy that comprises the alumni website, social media channels, monthly alumni and donor e-newsletters, digital assets, collateral and signage, video and written profiles. Assist with the production of alumni publications through writing and copy-editing, provide event recaps and project summaries to evaluate effectiveness and consistently monitor and report on relevant engagement metrics. Responsible for writing higher education award submissions and nominations for the annual Ontario Premier's Awards.Provide leadership for developing and implementing a student and alumni engagement strategy, including outreach initiatives, event design and production, while maximizing strategic partnerships and examining the area of alumni in higher education to determine best practices.Oversee content and relationships pertaining to a multifaceted Benefits and Services app. Maintain constituent records in The Raiser’s Edge database while providing frontline service attending to alumni member and stakeholder needs.

Markham, Ontario

The Alumni Engagement Officer is responsible for a variety of areas pertaining to Seneca's alumni relations and communications strategy.Key responsibilities:Writing and copy-editing for print and web publications. Includes conducting interviews with alumni and faculty, writing success stories and recapping college news and events.Managing Alumni's multi-platform social media presence, cultivating a sense of community and creating awareness of notable initiatives.Reconfiguring and managing the Seneca Alumni website keeping content relevant, timely, and accessible for stakeholders. Managing relationships with Alumni 'perk' partners enhancing the service offering for alumni. Also worked with hiring professionals to develop the Alumni Job Board matching graduates with career opportunities. Assisting with the development of informative alumni-related videos, and RED (Alumni’s annual magazine), while managing Seneca's Alumni e-newsletter.Speaker at various events to raise awareness on the activities and services of Seneca’s Advancement and Alumni department.

Toronto, Ontario, Canada

Working directly with the Senior Manager, Marketing and Communications, contributed to various projects while gaining a better overall understanding of the initiatives carried out by social service organizations and their community impact.Key responsibilities:Writing and proofreading media releases and speaking notes for various WoodGreen events.Creating social media posts for WoodGreen’s Facebook and Twitter pages, sharing content relevant to the organization’s services, events, news and community outreach initiatives.Producing media lists and research reports pertaining to the social service industry landscape.Assisting with the preparation of WoodGreen’s annual general meeting and providing thorough research and copy-editing for WoodGreen’s 2012-2013 annual report.

Toronto, Ontario, Canada

As part of the senior leadership team of a high-end boutique studio, contributed to brand development strategies, and organized lead generation initiatives, community relations efforts and business partnerships.Managed a team of front-line staff to ensure positive rapport with clientele, prepared club notices and promotional materials and coordinated strategic opportunities collaborating with over 50 charitable events, such as The Ride to Conquer Cancer, Terry Fox Run and numerous fundraising golf tournaments.

Toronto, Ontario, Canada

As part of the project staff team, responsibilities included the development of an online catalogue featuring historic Canadian events and figures, and creating content to accompany various images.Developed a knack for concise, descriptive writing and had the opportunity to assist in the 2008 Hall of Fame inductee ceremony, both during, and in preparation of the event.

Graduate Certificate, Corporate Communications

Activities and Societies: Wrote the introductory speech for the Chair, School of English and Liberal Studies at Seneca College’s York.

Advanced Diploma, Sport Management

Activities and Societies: Completed an internship with Body + Soul Fitness, contributing to business development strategies, building.