Led engineers and senior architects on major projects. Focused predominantly on hands-on coding and architectural decisions. Accountable for overall application stability, performance, and reliability through continuous company growth.Key Projects:• SMS (Twilio) IntegrationLed the adoption of SMS sending for Omeda using Twilio, enabling customer engagement via SMS. Led a 4-person team through an aggressive timeline for a keynote product enhancement at Omeda's annual conference. Provided leadership while hands-on coding and integrating backend services with Twilio APIs. Collaborated across multiple departments to ensure system alignment.• PowerMTA IntegrationLed a team of 7 from planning to completion in migrating from Omail's custom engine to PowerMTA for high-volume email delivery. Optimized performance and ensured compliance with industry standards. The PowerMTA integration successfully sent 7.5 billion emails in 2024, demonstrating its scalability and reliability.• Sverica Capital Strategic Investment: Participated in technical audits and interviews prior to Omeda’s strategic investment by Sverica Capital, contributing to a successful transaction.

Key Projects:• Data Science Initiatives: Worked with the data science team to build client-facing applications that made data science insights actionable.• Meta Ads Manager Integration: Enabled clients to sync offline first-party audience segments with Facebook Ads Manager.• Meta Events Manager Integration: Developed an app to sync targeted visitor segments to Facebook in real-time via our CDP script.• AdRoll Integration: Integrated AdRoll to expand retargeting and prospecting capabilities across channels.• AdRoll Real-Time Targeting: Enabled dynamic audience targeting using event-based integration with AdRoll.• Google Ad Manager Integration: Integrated Google Ad Manager into our CDP and developed a UI for clients to create targeted ads.• CDP (Olytics): Developed Omeda's Customer Data Platform (CDP), which won the 2021 CODiE Award for Best CDP and is integrated across all marketing products.• Behavioral Tracking: Enhanced tracking with bot detection, geolocation targeting, and offline first-party segments, processing over 1B visits in 2024.• Personalized Modals: Increased engagement by developing modals that adapt content based on user behavior.• Metering / Paywall: Enabled clients to deploy progressive meters and paywalls, implementing intelligent caching for performance across millions of visitors.• Form Listener: Created backend services and JavaScript logic to integrate form submissions directly into Omeda.• Form Builder Tool Integration: Led a team of 4 to integrate a form builder tool, migrating SQL tables, converting JDBC templates to Hibernate DAO methods, and updating Spring services.

• Designed and developed the Email Builder API Suite from scratch, creating a performant external-facing API that enables Omeda clients to manage email campaigns through their own newsletter tools.• Led a team of 5 developing the Audience Search application, empowering Omeda clients to search, manage, and update their subscriber information.• Extensive performance investigation and improvement projects.• Critical bug investigation and remediation.

Contributed successfully toward bug fixes and new development initiatives.

Developed two iOS apps, SurgeryEd, enabling professors to create and deliver questions to medical students, and Ce2Go, assisting surgical residents in exam preparation, utilizing Objective-C, XCode, PHP-based API and website, MySQL, SQLite for local storage.