Co-founder and Secretary of the Board for the first Hall of Fame dedicated to recognizing the individuals from across the United States who helped to build, promote, and grow the craft beer industry

• Responsible for maintaining, growing, and ensuring the mutual effectiveness of relationships with all trade organizations within the craft beverage industry• Create and maintain the company’s Referral Partner program, driving organic lead generation through engagement with other service providers, consultants, and suppliers• Lead public speaking engagements and seminars related to brewery business best practices and taproom data insights• Generate warm leads for the sales department, based on direct customer engagement• Manage, attend, and lead outreach efforts at trade shows, conferences, and in-person events around the craft beverage industry• Manage the referral pipelines, as well as its associated processes and SOPs• Create and distribute marketing and sales materials to assist referral partners in their efforts• Build a portfolio of reciprocal referral relationships, to ensure mutualism with other industry leaders• Assist in copywriting for outside marketing materials• Work with potential integration partners to determine viability and value potential

Co-founder of a non-profit organization designed to provide mentorship, resources, support, and community to women and non-binary individuals interested in homebrewing and competitive brewing

• Senior Writer / Editor for BeerCharlotte• National Writer for PorchDrinking, with a general focus on the Southeast• Author of the Liquid Assets blog• Contributing copywriter for the South Carolina Brewers Guild• Freelance copywriter for multiple beverage companies with respect to press releases, social media communication, and native advertising• Freelance editing services, having assisted in the creation of external and internal communications and articles across a wide variety of mediums and channels

• Directed 5 retail taprooms in 2 states, representing 3 different consumer-facing brand families.• Directed Marketing department, including multiple subordinates, in the creation and execution of both internal and external marketing activities• Oversaw rebrand of the company, including asset design, branding guidelines, execution, and launch• Oversaw full branding refresh of the D9 Brewing Company and The Unknown Brewing Company brands• Led, launched, and administered an e-commerce platform servicing direct-to-consumer sales for 42 states • Launched Affiliate program to leverage third party beverage companies for product creation and marketing outreach• Facilitated relationships with outside beverage companies to secure licensing and distribution agreements• Managed partner reporting and payouts for 15+ independent third-party organizations• Managed cash plan for four departments, and developed plans and processes for more effective and efficient use of funds• Provided all copy for press releases, brand communications, and outside paid advertising with more than 1M in reach• Managed the launch of more than 20 partner brands, from onboarding to active distribution and continuing support• Oversaw corporate brand architecture, including a portfolio of partners with more than $10M in combined revenues• Wrote corporate SOPs for all directed verticals and departments• Established corporate internal education program• Created and managed the internal product rationalization program, as well as the ongoing product innovation and release schedule management functions• Managed first-pass contract review and creation for all licensing and production agreements• Primary liaison with both federal and state regulatory bodies, including label approvals and distribution filings• Oversaw an export program that shipped beverages to the Netherlands and the United Arab Emirates• Directed a team of more than 50 individuals across multiple departments and job roles

•Conceptualized a charitable collaboration initiative, whereby breweries would brew a beer using shared assets and contribute their proceeds to support ACEing Autism•Created format and process for executing the Court Shoes Only Beer Initiative•Founder and strategic lead alongside co-founder Nils Weldy•Performed outreach to breweries and cideries to secure their involvement in the program•Coordinated the release and promotion of more than 120 variants to date•Raised more than $45k to support local ACEing programs

• Established comprehensive guides for brand inventories, opportunity analysis, and best practices• Consulted for and improved performance of more than 30 breweries on 3 continents• Was engaged for public speaking opportunities at the national level, focusing on best practices and institutional understanding of both sales and marketing• Provided extensive QA/QC assistance to clients, helping to improve their products and identifying potential causes• Created SOPs for clients regarding best practices and codifying existing processes• Adjunct instructor for the University of North Carolina - Charlotte's Craft Beer Business Essentials program Created a pricing program that has been used both by Siebel instructors as well as by the University of Portland in instruction• Provided data analysis and strategic recommendations for beverage makers as they sought to best position themselves in the market• Established the Court Shoes Only charitable collaboration beer, raising more than $24,000 annually for ACEingAutism