Senior Director Of Marketing And Technology
CurrentBoosted annual revenue by $500 million through strategic branding and multimodal marketing campaigns.Managed a $30 million budget, achieving a 40% increase in conversions and reducing cost-per-lead by 55% with precision-targeted ads.Grew social media following by 2,000+, and escalated event attendance from 100 to 500+ participants, enhancing brand loyalty.Implemented advanced SEO, increasing online visibility and customer engagement for TENTEN’s web properties.Deployed Salesforce, reducing lead lifecycle to 45 days and increasing lead-to-customer rates by 30%.Integrated Salesforce and property management via REST API, achieving 20% campaign cost savings and bolstered ROI tracking.Initiated community-building ventures, drawing 1,000+ attendees per event and broadening lead databases.Navigated post-COVID market shifts, securing hundreds of extra leads monthly through digital mediums.Achieved a 300% increase in organic search visibility within a year through robust content marketing strategies.Saved $5 million over three years via strategic vendor contract negotiations.Directed digital campaigns resulting in a 70% fill rate for new properties and a 30% rise in short-stay occupancy.Expanded Amidi's portfolio by 25% through strategic market research and acquisition of new properties.