• Developed and executed strategic integrated marketing programs to drive $47 million in revenue, accounting for 29% of our real estate portfolio and 44% of Suntex Boat Club locations, nationwide• Developed customer decision journey map and customer personas to inform marketing strategy for each three core verticals• Managed, developed, and planned, annual marketing budgets and calendars of 12 different brands, aligning with individual property goals and corporate objectives – each property has its own branding with different customer personas• Managed each property’s strategic marketing plan, coordinating with the property management team to ensure financial success and optimization of ROAS throughout the year across all verticals• Collaborated with graphic design and web development teams to develop marketing collateral and marketing messaging across all properties – driving customers through each stage of the acquisition funnel• Managed a team of “social media captains” and oversaw the organic social media content and email marketing of all properties• Increased brand awareness and customer conversions using first-party data sets to develop audience profiles and targeted messaging strategy, driving revenue for Boat Club, boat rental, slip rental, and houseboat vacations• Collaborated with Regional Sales team to develop and implement strategic messaging and marketing plans for lead generation - attracting new, qualified customers to Suntex Boat Club• Refined and developed new Boat Club SOP – to be implemented across all new Club acquisitions

Noble Marketing is a full service, independent marketing and advertising agency with past clients across the United States in industries such as:• Aircraft Manufacturing, Automotive Racing, Automotive Restoration, B2C Consumer Goods/ Retail, Baked Goods, Meats, and Restaurants, Drone/ UAV Insurance, Nonprofit Performing Arts, Political Candidate Marketing Consultation, Swimming Pool ConstructionOver the years our team of contractors has changed as a project demands. A summary of work is bullet pointed below.• Developed data-backed integrated marketing strategy encompassing digital and traditional mediums to reach targets – Instagram, Facebook, Twitter and Snapchat, combined with print collateral, and OOH• Designed creative and copy for advertising campaigns backed by in-house market research• Web design and SEO optimization plus SEM aligning with integrated strategy• Reported on ROI using KPI’s to measure success and overall brand lift. Example: exceeded fundraising goal of $20,000 by 8.05% for Share The Passion Benefit Concert (2018)

• Determined target audience through Google Analytics data pivoting in Excel and conducting multivariable audience testing with Facebook and Instagram paid ads• Developed and implemented digital and traditional media strategy leveraging media vendors, such as Spectrum Reach and Univision, combined with tactics such as paid and organic social media to drive ticket sales, increase brand awareness, and create new patrons• Increased Box Office revenue 87.58% from 2018 to 2019• Managed one intern, Social Media Coordinator• Created and determined content for organic and paid social media posting• Created the new Fort Worth Opera website, optimizing for mobile, 3-click-rule, and user experience• Deployed Facebook Pixel and Google Analytics (GA) on the new website and in Salesforce (CRM) shopping cart using Google Tag Manager to aid in retargeting, audience development, and track patron trail throughout the checkout process• Established goals and KPI’s for digital and traditional marketing efforts

• Paid social planner for accounts such as AE Dairy, Dr. Pepper Snapple Group, Sewell Automotive Group, and Sub-Zero & Wolf• Created paid social strategies and optimized performance while campaigns were live• Track, analyze, and report paid social media campaigns against clients’ social objectives using key performance indicators and tracking pixel data (Sizmek and Facebook Pixel tracking)• Develop custom paid social advertising campaigns and custom audiences to drive clicks, leads, and engagements through custom targeting across social media platforms, largely Facebook and Instagram

• Established website and online shopping cart using Shopify to drive online sales • Search Engine Optimization using Google AdWords as a tool to identify top 15 relevant keywords • Established social media presence and optimized pages – Facebook, Twitter, Instagram, Google+, and Google My Business • Identified target demographics through benchmark analysis and customer feedback

• Assist the Marketing Director with advertisements and marketing strategy• Optimize Facebook pages and MailChimp newsletter (quarterly)• Increased Facebook outreach by about 350% • Provided customer support through Facebook, bringing KMC more customers from outside the US

• Designed website for yountmotorsports.com using Wordpress• Assist the mechanics with repairs and maintenance on the race car (IMSA)• Manage and maintain the team owner’s personal car collection