Aaron Ong Email & Phone Number

Singapore

In addition to working on service design projects, I lead a team of analysts in:• Analyzing customer (citizen) datasets to distill insights across our target segments and channels• Developing hypotheses and analytics research projects with business teams (channels)• Driving the use of data and insights in guiding organization and channel strategy

Singapore

I lead and coach inter-agency transformation teams in:• Applying human-centered design thinking methods to conduct user research, and synthesise qualitative data to derive user needs• Distilling customer and organisation insights into design considerations, principles and documentation to guide the respective channels (Service Centre, Digital Application, Call Centre)• Envisioning and documenting the to-be experience using design principles, journey maps, and service blueprints

Singapore

𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (ePlanner) - a geospatial data analytics platform:• Defined Product Vision 2030, Product Strategy and Roadmap through workshops with key stakeholders and product teams.• Designed new workflows to formalize and streamline product development process (from project inception to design, user testing, productionizing, and maintenance).• Led a team of 8 software engineers, 1 UX Designer, and 3 project managers to deliver 10 new data analytics and visualization layers within 6 months. Layers were used by >200 business users (planners) for Draft Master Plan 2025.• Developed 5-year project roadmap and signed 2 MOUs with the Ministry of Health to develop new data visualization layers and new software to support healthcare services planning.𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 (Data Science & Analytics):• Reviewed and redesigned URA's data analytics training curriculum (under the Planner's Competency Roadmap) to keep up with changing operating context (e.g. incorporating latest tools, new ML/AI concepts)• Redesigned and implemented 4 runs of URA's Analytics Immersion Programme - a 2.5-month long geospatial data analytics training programme• Refined and developed new ArcGIS and Data Strategy training materials• Delivered ArcGIS training (basic to intermediate level)

Singapore

𝗟𝗮𝗻𝗱 𝗨𝘀𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗙𝗼𝗿𝗲𝗶𝗴𝗻 𝗪𝗼𝗿𝗸𝗲𝗿 𝗗𝗼𝗿𝗺𝗶𝘁𝗼𝗿𝗶𝗲𝘀 (Covid-19 Crisis Response)• Co-led the assembly and identification of 100+ sites islandwide for new dormitories and facilities in the immediate and medium term, to support national Covid-19 decantment efforts• Led the development of a digital reference layer of dormitory sites under study, to facilitate whole-of-government Covid-19 planning and operations among infrastructure agenciesAwarded:• Pingat Kepujian (Commendation Medal)• URA Made-a-Difference Award 2021: Coordination of Covid-19 Facilities• Minister for Manpower Award 2021 (Agility)

Singapore

𝗟𝗮𝗻𝗱 𝗨𝘀𝗲 𝗣𝗼𝗹𝗶𝗰𝘆 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (Social, Healthcare and Community Facilities):• Co-led a multi-agency (15+ agencies) effort to digitalise, review, and transform the approach for planning social, community, healthcare, and sports facilities.• Led the design and implementation of new digital tools and layers to facilitate inter-government consultations on development plans, including onboarding over 200+ users from 10+ agencies.𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝗠𝗮𝘀𝘁𝗲𝗿 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 (Sungei Kadut, Yishun, Sembawang):• Reviewed and strategic mid-term (10-15 years) land use plans;• Prepared detailed local area plans, focusing on optimising and integrating land uses to create a quality built environment, and guided inter-agency efforts to realise these plans;• Processed day-to-day planning application cases;• Developed public engagement materials (Draft Master Plan 2019 Exhibition Panels and Planning Area Flyers for North Region).

Ithaca, New York Area

• Teaching Assistant (Graduate Level) for both EDUC 2610 and EDUC 4980 for Fall 2016 and Spring 2017• Developed weekly practicum sessions and activities • Coached four undergraduate dialogue facilitators in planning weekly dialogue sessions (content and process), managing conflict in the classroom, understanding prejudice and discrimination, and designing activities to meet educational outcomes• Graded students' assignments and final papers (EDUC 2610 and EDUC 4980)

Bachelor Of Science (Honours), City/Urban, Community And Regional Planning, 4.0

- Rawlings Cornell Presidential Research Scholar (Research in Environmental Psychology) - College of AAP Academic Achievement Award (Top.

Nus High School Diploma (Distinction)