Aaron Ong
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Aaron Ong Email & Phone Number

Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics at Public Service Division
Location: Singapore, Singapore, Singapore 6 work roles 2 schools
1 work email found @ura.gov.sg LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics
Location
Singapore, Singapore, Singapore
Company size

Who is Aaron Ong? Overview

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Quick answer

Aaron Ong is listed as Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics at Public Service Division, a company with 622 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a work email signal at ura.gov.sg and a matched LinkedIn profile for Aaron Ong.

Aaron Ong previously worked as Team Lead (ServiceSG Insights Practice) and Senior Design Lead (Innovation Lab) at Public Service Division and Senior Design Lead (Innovation Lab, ServiceSG) at Public Service Division. Aaron Ong holds Bachelor Of Science (Honours), City/Urban, Community And Regional Planning, 4.0 from Cornell University.

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Email format at Public Service Division

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{first}_{last}@ura.gov.sg
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Profile bio

About Aaron Ong

Aaron Ong is a Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics at Public Service Division. He possess expertise in research, dialogue facilitator, academic writing, geographic information systems, experimental design and 6 more skills.

Listed skills include Research, Dialogue Facilitator, Academic Writing, Geographic Information Systems, and 7 others.

Current workplace

Aaron Ong's current company

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Public Service Division
Public Service Division
Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics
singapore, singapore
Website
Employees
622
AeroLeads page
6 roles

Aaron Ong work experience

A career timeline built from the work history available for this profile.

Team Lead (Servicesg Insights Practice) And Senior Design Lead (Innovation Lab)

Current

Singapore

  • In addition to working on service design projects, I lead a team of analysts in:
  • Analyzing customer (citizen) datasets to distill insights across our target segments and channels
  • Developing hypotheses and analytics research projects with business teams (channels)
  • Driving the use of data and insights in guiding organization and channel strategy
Mar 2024 - Present

Senior Design Lead (Innovation Lab, Servicesg)

Singapore

  • I lead and coach inter-agency transformation teams in:
  • Applying human-centered design thinking methods to conduct user research, and synthesise qualitative data to derive user needs
  • Distilling customer and organisation insights into design considerations, principles and documentation to guide the respective channels (Service Centre, Digital Application, Call Centre)
  • Envisioning and documenting the to-be experience using design principles, journey maps, and service blueprints
Apr 2023 - Mar 2024

Executive Planner (Product Manager & Geospatial Data Analyst), Design & Planning Lab

Singapore

  • ๐—ฃ๐—ถ๐—ผ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ (ePlanner) - a geospatial data analytics platform:
  • Defined Product Vision 2030, Product Strategy and Roadmap through workshops with key stakeholders and product teams.
  • Designed new workflows to formalize and streamline product development process (from project inception to design, user testing, productionizing, and maintenance).
  • Led a team of 8 software engineers, 1 UX Designer, and 3 project managers to deliver 10 new data analytics and visualization layers within 6 months. Layers were used by >200 business users (planners) for Draft Master.
  • Developed 5-year project roadmap and signed 2 MOUs with the Ministry of Health to develop new data visualization layers and new software to support healthcare services planning.๐—–๐—ฎ๐—ฝ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ (Data Science &.
  • Reviewed and redesigned URA's data analytics training curriculum (under the Planner's Competency Roadmap) to keep up with changing operating context (e.g. incorporating latest tools, new ML/AI concepts)
Jan 2021 - Mar 2023

Executive Planner (Physical Planning Group)

Singapore

  • ๐—Ÿ๐—ฎ๐—ป๐—ฑ ๐—จ๐˜€๐—ฒ ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ณ๐—ผ๐—ฟ ๐—™๐—ผ๐—ฟ๐—ฒ๐—ถ๐—ด๐—ป ๐—ช๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฟ ๐——๐—ผ๐—ฟ๐—บ๐—ถ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ (Covid-19 Crisis Response)
  • Co-led the assembly and identification of 100+ sites islandwide for new dormitories and facilities in the immediate and medium term, to support national Covid-19 decantment efforts
  • Led the development of a digital reference layer of dormitory sites under study, to facilitate whole-of-government Covid-19 planning and operations among infrastructure agenciesAwarded:
  • Pingat Kepujian (Commendation Medal)
  • URA Made-a-Difference Award 2021: Coordination of Covid-19 Facilities
  • Minister for Manpower Award 2021 (Agility)
Mar 2020 - Dec 2020

Planner (Physical Planning Group)

Singapore

  • ๐—Ÿ๐—ฎ๐—ป๐—ฑ ๐—จ๐˜€๐—ฒ ๐—ฃ๐—ผ๐—น๐—ถ๐—ฐ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† (Social, Healthcare and Community Facilities):
  • Co-led a multi-agency (15+ agencies) effort to digitalise, review, and transform the approach for planning social, community, healthcare, and sports facilities.
  • Led the design and implementation of new digital tools and layers to facilitate inter-government consultations on development plans, including onboarding over 200+ users from 10+ agencies.๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฐ๐˜ ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด.
  • Reviewed and strategic mid-term (10-15 years) land use plans;
  • Prepared detailed local area plans, focusing on optimising and integrating land uses to create a quality built environment, and guided inter-agency efforts to realise these plans;
  • Processed day-to-day planning application cases;
Aug 2017 - Mar 2020

Teaching Assistant (Diversity, Equity And Inclusion Education)

Ithaca, New York Area

  • Teaching Assistant (Graduate Level) for both EDUC 2610 and EDUC 4980 for Fall 2016 and Spring 2017
  • Developed weekly practicum sessions and activities
  • Coached four undergraduate dialogue facilitators in planning weekly dialogue sessions (content and process), managing conflict in the classroom, understanding prejudice and discrimination, and designing activities to.
  • Graded students' assignments and final papers (EDUC 2610 and EDUC 4980)
Aug 2014 - Jun 2017
Team & coworkers

Colleagues at Public Service Division

Other employees you can reach at psd.gov.sg. View company contacts for 622 employees →

2 education records

Aaron Ong education

Bachelor Of Science (Honours), City/Urban, Community And Regional Planning, 4.0

- Rawlings Cornell Presidential Research Scholar (Research in Environmental Psychology) - College of AAP Academic Achievement Award (Top.

FAQ

Frequently asked questions about Aaron Ong

Quick answers generated from the profile data available on this page.

What company does Aaron Ong work for?

Aaron Ong works for Public Service Division.

What is Aaron Ong's role at Public Service Division?

Aaron Ong is listed as Senior Design Lead at ServiceSG, Public Service Division | Service Design, Insights and Analytics at Public Service Division.

What is Aaron Ong's email address?

AeroLeads has found 1 work email signal at @ura.gov.sg for Aaron Ong at Public Service Division.

Where is Aaron Ong based?

Aaron Ong is based in Singapore, Singapore, Singapore while working with Public Service Division.

What companies has Aaron Ong worked for?

Aaron Ong has worked for Public Service Division, Urban Redevelopment Authority Of Singapore (Ura), and Intergroup Dialogue Project At Cornell University.

Who are Aaron Ong's colleagues at Public Service Division?

Aaron Ong's colleagues at Public Service Division include Lucia Dzingai, Tasos Papanikolaou, Cory Lindberg, Claudia N., and Bryan Goh.

How can I contact Aaron Ong?

You can use AeroLeads to view verified contact signals for Aaron Ong at Public Service Division, including work email, phone, and LinkedIn data when available.

What schools did Aaron Ong attend?

Aaron Ong holds Bachelor Of Science (Honours), City/Urban, Community And Regional Planning, 4.0 from Cornell University.

What skills is Aaron Ong known for?

Aaron Ong is listed with skills including Research, Dialogue Facilitator, Academic Writing, Geographic Information Systems, Experimental Design, Focus Groups, Statistical Data Analysis, and Microsoft Office.

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