Aaron P. Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Houston, Texas, Us

Certified SCRUM Master (CSM) and Certified Google Search, Video, & Display Ads Professional that founded and leads a Digital Marketing and Web Development Agency with over 60 SME clients nationallySuccessfully managed multiple concurrent development, marketing, and digital transformation projects and reported progress to all internal/external stakeholders periodically with data analysis and insightsConsulted on dozens of enterprise responsive web and marketing projects, primarily assisting digital marketing teams, digital product owners, SCRUM development teams, digital transformation initiatives, and complex system integrationsCultivated strong relationships with clients and key stakeholders, proactively communicating technological advances and relevant information to impact solutions and encourage future engagementsDirected daily operations of the agency including: resource allocation, quality control, internal auditing, marketing initiatives, contract negotiations, employee training, and agency growthLeveraged machine learning and generative AI to reduce overall workforce while sustaining production output and greatly increasing agency profitability

Personally built dozens of websites, and managed hundreds of distinct omnichannel digital advertising campaignsImplemented omnichannel marketing solutions for clients, always utilizing data driven decision making and often including personalized email marketing, SEO/SEM/PPC, display and video ads, and social media advertisingDocumented technical project requirements using Agile and SCRUM methodologies and delegated responsibilities to junior developers and marketers or external affiliates as necessary while leading marketing and web development teams in weekly meetingsLead digital communications for many organizations with high publishing rates, including weekly newsletters, personalized emails, and social media managementProvided regular training to key internal personnel, including SDLC fundamentals, introduction to new development languages and tooling, and applied machine learning techniquesWeb developer and webmaster with expertise leveraging AWS and other tooling to build enterprise websites, serverless SaaS applications, hybrid mobile/web apps, and custom algorithms, and integrate systemsCertified as a Microsoft Search Network and Google Marketing Platform Campaign Manager and certified in all Google Marketing Platform applications

Dallas, Tx, Us

Directed company wide digital transformation initiatives at the Credit Union of Texas with an emphasis on reducing customer friction, delivering engaging personalized digital experiences, and increasing efficiency of the digital banking, web and marketing technology stacks and business processesTransitioned the Credit Union to a new digital banking platform, mobile applications (iOS/Android), and websites including: managing vendor selection & interoperability, contract negotiations, authoring exhaustive technical specifications, leading development teams, coordinating implementation and transition plans with project managers, and assisting in company wide trainingCollaborated with cross functional teams and key stakeholders, including senior executive management and product owners, to establish the VOC and used superb critical thinking and data driven decision making to synthesize unique, profitable, and engaging interactive solutionsDesigned and implemented organization wide data architecture to drive advanced omnichannel personalization including overall digital strategy and modernizing marketing technology architectureCentralized data collection, created/measured/delivered individualized digital experiences, reduced ETL processes, and empowered the marketing, community outreach, and executive teams to access and visualize key customer insights and sales analytics in real timeElected by chief officers to CUTX Senior Leadership, Texas Mortgage Lending Operations, and Senior Management Production Committees

Dallas, Tx, Us

As a certified Google Ads Professional, instantiated dozens of omni-channel digital marketing campaigns from ideation and strategy throughout implementation directly managing the marketing, UX, and graphic design teams to deliver personalized, engaging experiencesManaged all websites and web properties utilizing SiteCore, SiteCore Digital Experience Platform, Google Marketing Platform, Salesforce Marketing Cloud, Wordpress and other tooling to drive personalization while preforming regular additions, updates, optimization, and maintenance Regularly interfaced with key stakeholders to consult and craft web and marketing solutions to drive specific sales/organizational goals, collected relevant performance metrics to analyze and measure success, and clearly reported on solution results Certified Scrum Master (CSM) that lead the organizational transition to Agile and SCRUM methodologies, teaching the process and leveraging tooling including Microsoft Azure DevOps, JIRA, and ClickUp to standardize our SDLC and development operations, improve production capability, and impact departmental synergiesOptimized vendors, taking organization from over 30 various vendors to core of less than a dozen, producing a direct cost savings of over 1.4M and indirect of .3M more

Founder of an innovative education startup that predicted and optimized students’ individual academic growth trajectories and delivered actionable daily lesson plans for teachers and parents to implementResponsible for the development of the product, application of research based analytics and computations in our proprietary algorithmsManaged our development team and implemented SCRUM methodology and processesCreated marketing and GTM strategy and coordinated its' implementation with the head of business operations

Bachelor Of Science - Bs, Brain, Behavior, And Cognitive Science

Financial Technology & Analysis