aaronpeacock.artI started my career in the studio department creating local Ford dealer ads learning the best way to typeset 0% APR for 60 months. At the time I couldn’t wait to make better use of my creativity. Ironically, 19 years later I still occasionally need to typeset a dealer offer at the end of a commercial. Between that time, I’ve crafted brand stories for various clients in the automotive, hospitality, home good, healthcare, government and energy categories. Being a good student of my clients and their customers is something I enjoy, and feel is important. I’ve had to learn the history of NASCAR, the proper way to change a light bulb on a streetlight, and the tricks of shooting a milkshake. I’ve found myself at dirt tracks in rural North Carolina, camping in 0 degree weather in the middle of Utah, and learning the humbling stories of soldiers wounded in battle. Brands can be very personal things. I believe good advertising is an idea that somebody want to be a part of. Something that people connect to and are willing to share. I have experience concepting and producing everything from national broadcast and digital/social campaigns to tradeshow design and targeted B2B marketing. I believe a strong creative idea has the ability to live anywhere.When I’m not working you can find me on the rugby pitch or camping with my family as far away from cell service as possible.