Aaron Pena Email and Phone Number

• Driving company growth through effective lead management, customer communication, and project coordination.• Meeting and exceeding sales quotas, including B2C and B2B lead generation, with a focus on roofing and solar solutions.• Contacting and validating all assigned leads.• Managing and updating CRM systems to track customer interactions and project status.• Scheduling and conducting Estimate Reviews with clients, either in person or virtually.• Providing top-tier customer service to ensure 5-star reviews and customer satisfaction throughout the project lifecycle• Project Coordination, verifying job scheduling, permitting, and final documentation to ensure smooth project completion• Meeting and exceeding sales quotas, including B2C and B2B lead generation, with a focus on roofing and solar solutions.

•Directed the daily operations of a $55+ million retail business, ensuring seamless execution across all departments. With direct oversight of the Kitchens, Appliances, Flooring, Decor, Millwork, Paint, Pro sales, and the Production office, overseeing the installation business from lead generation to completed installation projects. •Sales: Developed and executed sales strategies to meet and exceed revenue targets, including establishing weekly budgets, driving lead and credit generation initiatives, and fostering pro-customer sales culture. Monitored and achieved sales and margin goals, while promoting protection plans and add-on sales to maximize profitability. Provided individualized coaching and role-playing sessions to sales associates, resulting in increased average ticket size and overall sales performance. •Operations: Managed safety protocols, cash handling procedures, store opening and closing activities, delivery coordination, online order fulfillment, and shipping/receiving logistics. Oversaw profit and loss (P&L) performance, employee scheduling, recruitment, training programs, and facility maintenance initiatives. •Merchandising: Orchestrated inventory management processes, including ordering, stock replenishment, and visual merchandising resets. Maintained store presentation standards, cleanliness, and minimized shrinkage through effective inventory control measures. •Service: Spearheaded customer service initiatives, including soliciting surveys, resolving complaints promptly, and implementing strategies to enhance customer satisfaction and loyalty. Grew customer transactions through personalized service and relationship-building efforts.

• Managed the lumber, millwork, tools, and hardware departments as the Service Manager, ensuring efficient operations and exceptional customer service.• Operations: Implemented company safety protocols, managed cash handling procedures, supervised store opening and closing activities, created employee schedules, and conducted training sessions to ensure staff competency and compliance.• Merchandising: Controlled inventory levels, facilitated product ordering, executed merchandising resets, maintained store presentation standards, and minimized shrinkage through effective inventory management practices.• Service: Promoted customer surveys to gather feedback and insights, promptly resolved customer complaints, and executed company strategies to enhance overall customer satisfaction and loyalty.• Sales: Monitored departmental sales goals and margin targets ensuring targets were exceeded, and implemented initiatives to drive sales growth and maximize profitability within assigned departments.

• Served as the Department Supervisor for the flooring department, leading a team to achieve operational excellence and drive sales growth.• Implemented and enforced safety protocols, conducted regular training sessions to ensure staff compliance, and promoted a culture of safety awareness among team members. Orchestrated resets and maintained presentation standards to showcase products effectively, ensuring cleanliness and organization in the flooring department.• Managed inventory levels, conducted accurate counts, and implemented ordering processes to maintain optimal stock levels and prevent stockouts. Implemented strategies to minimize shrinkage through inventory control measures, regular audits, and proactive loss prevention initiatives.• Provided exceptional customer service, resolved customer complaints promptly, and ensured a positive shopping experience for flooring department customers.• Monitored departmental sales and margin goals, analyzed performance data, and implemented strategies to achieve targets and drive profitability. Managed installation goals, including coordinating with installation teams and ensuring timely project completion. Generated leads and maintained a pipeline of potential customers to drive future sales growth in the flooring department.

• Served as a Sales Specialist in the millwork and pro sales departments, specializing in providing expert guidance and personalized solutions to customers.• Maintained department cleanliness and showroom standards to create an inviting environment for customers, ensuring that products were showcased effectively. Ensured that the departments were consistently stocked with essential products to meet customer demand and drive sales.• Provided exceptional customer service by understanding customers' needs, offering tailored solutions, and addressing inquiries promptly to enhance the overall shopping experience.• Consistently met individual sales goals, margin targets, and installation goals by leveraging effective selling techniques, utilizing CRM tools, and maximizing selling and configuration tools. Successfully met credit goals by effectively managing customer credit applications and ensuring compliance with credit policies and procedures.• Managed customer projects from inception to completion, including designing custom windows and doors, presenting bids, and ensuring customer satisfaction throughout the project lifecycle.• Cultivated and maintained relationships with existing pro business accounts, driving account growth through add-on and upselling strategies. Actively prospect for new accounts to expand business opportunities.• Served as a back-up Project Sales Exteriors outside sales representative, performing in-home sales presentations on a diverse array of installation projects including fencing, roofing, gutters, windows, doors, and decking. Demonstrated adeptness in utilizing effective closing and presentation skills to engage clients and communicate project details. Diligently managed appointments and followed up on projects to ensure seamless customer satisfaction and project success.