Aaron Petty Email and Phone Number

Network Planning/OperationsAs Product Manager, responsibilities include researching, planning, leading, developing and implementing programs related to operations, quality, customer experience and various process improvement initiatives. Primary role is to support Sales Team with file-related solutions for large commercial clients. Duties range across document creation, color correction, preflight, troubleshooting or consultation depending on the nature and scope of client’s request. In addition, utilize the latest industry leading software to create highly relevant, personalized printed materials to our clients who require variable data printing. Overall goal is to provide a custom solution based on the unique challenge we are presented in the most efficient way possible by leveraging both our powerful shipping and printing capabilities. Also, currently interact with various stakeholders and business partners including but not limited to Technology, Asset Management, Marketing, and team members from other FedEx operating companies to provide input and expertise relative to pre-press software analysis, test file generation and preflight. Support cross functional teams by participating in variety of workgroups that contribute to the RFI & RFP business process regarding supplier capabilities. Responsible for communicating and providing day-to-day product execution support for FedEx Office’s internal manufacturing network and outsourced networks. Additional responsibilities:• Develop and document necessary business requirements• Manage quarterly data reporting & metrics collection• Use metrics to identify issues, make decisions & track improvements• Draft Best Practices and related procedural documentation• Plan and engage various partners when necessary• Interact with and direct third-party vendors• Rollout Change Management Process (Workflow, App Development, Documentation, Implementation)Clients: Multiple Top 100 companies & corporations (Confidential)

Creative/Client ServicesAs Studio Director, oversaw team of five Mechanical Artists and one Proofreader to ensure their work was performed accurately, on time and within budgeted parameters. Provided overall direction for Mechanical Artists to successfully complete projects, maintain dialogue with team to ensure clear understanding of projects, and establish and reinforce production processes and procedures. Was responsible for communicating with Print Producers to estimate project hours, set timelines and resolve potential issues relative to projects. Handled Xinet responsibilities, which included solving permission issues, archiving and troubleshooting functionality of Portal agency-wide. Worked closely with IT Director and vendor on technical server issues and provided a solve as needed. Other responsibilities included attending brand-focused status meetings, creating and providing departmental documentation and cultivating strong relationships with all business units within The Marketing Arm.Additional responsibilities:• Hired and maintained highly qualified staff• Gave staff consistent feedback relative to skill sets and on-the-job performance• Conducted Annual Performance Reviews• Developed, communicated and held staff accountable for department/agency standards• Approved and provided QA/QC on all Studio jobs leaving the department• Built print-ready mechanicals, when necessary• Validated and verified of barcodes, when necessary• Identified and selected outsourced freelance professionals on as-needed basisClients: Frito-Lay, PepsiCo, Dannon, Quaker, Hasbro, Dewar’s, Bacardi and Pearle Vision

Creative/Client ServicesAs Production Director, oversaw a team of eight Production Artists and two Color Retouching Specialists to ensure their work was performed accurately, on time and within budgeted parameters. Provided overall direction for production artists to successfully complete projects, estimated project hours with Account Management and worked with all departments and clients to obtain all necessary project information. Was responsible for communicating directly with publications and printers to resolve problems, maintaining dialogue with team to ensure clear understanding of project, and establishing and reinforcing production processes and procedures. Attended recurring color proof/mockup reviews on-site with client and provided any necessary direction or feedback. Other responsibilities included attending pre-production meetings, reviewing incoming jobs and making sure all necessary assets were present, setting first proof deadline and committing to final file release deadline as well as overall production department performance and structure.Additional responsibilities:• Hired and maintained highly qualified staff• Provided hands-on training to ensure team was performing at agency expectations• Gave staff consistent feedback relative to skill sets and on-the-job performance• Conducted Annual Performance Reviews• Developed, communicated and held staff accountable for department/agency standards• Approved and provided QA/QC on all production jobs in and out of the department• Performed hands-on computer work, when necessary• Interacted and met with client and printers, when necessaryClient:
 Dr Pepper Snapple Brands:
 Dr Pepper, 7UP, Snapple, A&W, Sunkist, RC Cola, Canada Dry, Mott's, plus many more

Creative/Client ServicesAs Production Supervisor, managed a team of eight Production Artists and two Color Retouching Specialists to ensure their work was performed accurately, on time and within budgeted parameters. Scheduled, mentored and guided the Production Artists with the assistance of the Production Director and conducted annual performance reviews with the assistance of the Senior Account Director and Production Director. Assisted with production art, manual production and occasional design work when needed.Other responsibilities included working closely with brand team, including Account Executives, Traffic Coordinators, Creative Directors, Photographers, Prepress and clients. Helped to manage production team and develop production processes and standards as well as interview and hire additional production teammates as needed. Conducted “one-on-ones” to help educate the production team and creative team on practices, processes, software, etc.

Creative/Client ServicesAs Lead Production Artist, was primarily responsible for translating comp designs into mechanical art form and building precise, complete and well-marked files that were ready for prepress/printing. Worked closely with the designers and Production Director to execute approved design, while maintaining sensitivity to the creative approach and process. Composed, retouched and recreated artwork as needed. Displayed quick grasp of project parameters, brand standards, legal requirements and schematics. Created physical mockups for client presentations and review. Was responsive and efficient and showed the ability to organize and manage multiple projects. Stayed accurate to specifications, true to deadlines and was resilient in the face of ever-changing client demands.

Corporate Branding/Identity ManagementAs Lead Production Artist, was responsible for implementation and management of all customer programs, which included promotional, apparel, and gift and recognition items. Analyzed and redesigned the program implementation process, spearheading the “Program Automation Interface” to streamline functions, eliminate redundancy and expedite workflow. Developed and established variable data-based web templates in Pageflex for personalization of promotional items to revitalize customer interest and boost company revenue opportunities. Other responsibilities included creating vector-based art from low-resolution images, trapping and imposing files for silk-screening, and acting as main liaison between Art and Silk-Screen Departments. Was also accountable for preflight inspection and pagination of 4-color jobs for digital press as well as typesetting, proofreading and imposing files for all tab jobs to various offset presses. Produced and edited vector-based files for decals, foil stamps and engraving.Additional responsibilities:• Supervised, trained and developed of all new Art Department employees.• Maintained calibration of HP130, MetaDimension RIP and Heidelberg Quickmaster DI for color accuracy• Diagnosed and solved maintenance issues relative to Avantra 30 Imagesetter, HP130 and various output devices• Targeted and reduced reproduction postscript errors at Xerox DocuTech• Processed Art Department billingAchievements:Nine-Time Employee of the Month recipientClients:
 Frito-Lay, Trammell Crow Company, Aerus Electrolux, ACS, AdvoCare, PrimeLending and Fujitsu

Providing Modular Building SolutionsResponsible for the design, layout, printing and management of all printed materials and company signage. Coordinated with Department Manager to revamp collateral materials and signage to parallel website to better communicate company identity. Drafted and published company newsletter as well as created vector-based business logos for company-wide branch distribution. Output, laminated and applied posters on Coroplast material per company specifications for Signs & Graphics Department. Scanned and color retouched images for inclusion in product/service sales brochures.

Advertising Consultant/Commercial PrinterInstrumental in creation of AADAMS (American Airlines Digital Asset Management System). Worked on-site with American Airlines Account Executive to create standardized platform in which to share all marketing/communication materials. Responsibilities included creating naming conventions, organizing images, assessing quality and color retouching, logo recreation, and data entry in addition to uploading graphics, multi-media and source files to archive. Authored and completed internal Standard Operating Procedures for AADAMS, which set guidelines for Submittal, Quality Control, Retrieval and Protection of Corporate Brand. Also, worked on-site with Michaels to prep, clip and organize library of images for web, print and internal usage.Clients: American Airlines and Michaels Stores, Inc.