Aaron Rawling Email & Phone Number

Andover, Hampshire, Gb

Directing the entire UK business with full P&L responsibility to meet all core commercial aims and objectives, including the web, retail, and adventures divisions. Leading a strategic team to implement a complete rebuild of the e-commerce site (orvis.co.uk) and coordinating all traditional and digital marketing campaigns / activations. Driving innovation and bringing new and unique products to market to attract new customers and increase revenues. Changing the organisational structure to achieve cost efficiencies and increased productivity, and relocating the warehouse operation with minimal impact to BAU.

Andover, Hampshire, Gb

- Leading a portfolio of 16 premium high street stores, and significant influence over wholesale and direct to consumer channels.- Directing Managers and operational staff to drive retail performance in line with commercial plans.- Translating strategic goals into operational plans to achieve core objectives for stores across stores whilst holding full P&L / budgetary responsibilities.- Contributing to the development and implementation of a strategy to drive an increase in sales / profitability across the UK whilst effectively championing organisational culture and values.- Generating ideas on future business activities to ensure a forward thinking strategy whilst maintaining up-to-date knowledge of the market environment, competitors and trends.- Liaising with Regional Managers and ensuring standards are achieved with consistency across all stores.- Driving the achievement of KPIs by instilling a culture of high-performance in all aspects of operations and performing regular reviews / audits to identify areas of improvement.- Delivering performance, financial and operational review reports for senior management to assist in making sound business decisions and devise strategic plans to maximise revenues.- Undertaking project management of multiple store openings, closures and refits through full lifecycles to meet all core objectives within time and budgetary constraints.

Andover, Hampshire, Gb

- Led 18 premium high street stores throughout the UK to meet all targets and reported directly to the Head of Retail Operations – successfully grew turnover by 4% in a challenging retail market environment.- Supported management across multiple stores to optimise sales performance and improve customer experience levels.- Implemented a retail strategy to drive an increase in sales / profitability across the region in line with targets / KPIs.- Strived for annual sales growth to meet financial projections by encouraging all Store Managers to take ownership and accountability for store performance levels.- Drove the achievement of KPIs by instilling a culture of high-performance in all aspects of operations.- Visited branches to perform audits and ensured standards / service levels were being met successfully.- Liaised with the senior management team on a regular basis to discuss the performance of stores with respect to turnover forecasts, margins, costings and expenditure with full P&L responsibilities.

London, London, Gb

- Held responsible for planning and development of a mixed portfolio of 17 high street and outlet stores across the UK and Ireland.- Turned around the business, increased sales, reduced wastage and achieved performance 3% ahead of budget.- Confronted a P&L deficit by implementing a staffing programme reflective of trading conditions and reducing wastage to bring costs under control and reduce the deficit to 0 across the portfolio.- Increased LFL sales by 7% and motivated and developed personnel whilst addressing underperformance.

London, London, Gb

London, London, Gb

London, London, Gb