Manage all marketing team employees and report directly to the GM. Created the 2023 marketing strategy that aligned with the company strategy and allowed measurements of ROI on marketing spend with distribution partners.ACCOMPLISHMENTS• Transitioned Amazon from a multi-department function to a 100% marketing function. This allowed for the sales team to assign resources away from the e-commerce platform and new eyes to be put on the distributor. Discovery phase showed issues that were able to be solved cross-functionally leading to a reduction of Amazon chargebacks by $50,000. • Brought entire marketing and portfolio team onto a project/task management platform (Asana). This allowed for inefficiencies in processes to be discovered and evaluated. End result gave management better view into current marketing tasks and a decrease in some process completion by 25%.

Created marketing collateral and marketing plan for the 2 largest market segments served. This included market specific email blasts, advertisements, Google Ads, Distributor Marketing tactics and trade shows specific to market segment.ACCOMPLISHMENTS• Managed all marketing activity and spend for the Bel-Art & Wilmad brands for key distributor accounts such as Fisher Scientific, Fisher Scientific Europe, Millipore Sigma, Thomas Scientific, Grainger, Cole-Parmer, Global Industrial, Medline & many more as needed. • Launched a new website for Wilmad that moved the brand away from an insecure web platform into a modern up to date platform that kept customer security as a top priority. The new platform retained 100% of all business and also incorporated a guest check-out that increased web revenue by $200,000. • Created a new global trade show strategy that allowed for cost reductions while being able to ramp up booth size for a larger presence at shows. This included a domestic universal trade show booth that could be fitted for multiple booth sizes and booths that could be built on site for international shows. Part of the strategy included a move into more scientific conferences as trade show attendance wanes.

Managing all aspects of brand identity and company vision for marketing projects including distribution channels, trade shows, budgets, advertising, website development and content creation. Working in conjunction with product management and sales team on new product launches and maintaining product offerings across all sales channels.ACCOMPLISHMENTS• Launched a new website highlighting custom manufacturing capabilities. Using SEO driven content and coinciding Google Adwords campaigns this business segment received a 25% increase in RFQ’s.• Executed an initiative to add products and content across major distribution channels such as Amazon, Cole-Parmer, Fisher Scientific, VWR, GovSci, & Thomas Scientific. This initiative increased visibility of the brand and added over 250 products to distribution websites.

Reported directly to division President, managed and planned all aspects of marketing including budget development, web and print advertising, marketing materials and strategy, global product launches, and had dotted line project management of the sales team. Led cross functional teams on new business development ventures. ACCOMPLISHMENTS• Successfully managed the launch of a new website with capabilities of expansion at little to no future cost. Website contained SEO driven content that allowed for an increase in natural google ranking by 2 to 3 pages. • Managed agency partnerships in the creation of a new trade show booth. The improved booth allowed for a larger product presence at shows driving greater customer interaction, resulting in increased trade show leads by 40%.• Planned, created, and executed an ongoing strategy for a solutions driven blog, e-mail, and social media agenda. Blog and Social media content drove an increase of web traffic by 10%.• Developed new product launch guidelines to improve cross functional linkage and communication while driving team accountability across all departments. This created a consistent go to market strategy that resulted in increased marketing presence and exposure by 28%.• Implemented a monthly marketing performance analysis that ultimately surfaced wasteful spending that was redeployed to other marketing efforts.• Led Search Engine Optimization project that grew organic ranking and allowed for a decreased need of paid search advertisements by $10,000 annually while increasing site visits.

Supporting the Marketing Supervisor, led all marketing projects from creation to completion. Managed marketing vendors, worked closely with distributors to ensure a global marketing presence. Managed and created a new line of product catalogs and their translation for global markets.ACCOMPLISHMENTS• Brought trade show management in-house, reducing costs and saving the company over $30,000 annually allowing for a larger ROI. • Implemented a new marketing approach to post trade show leads consisting of a faster contact schedule, a customer segment specific marketing campaign, and coordinated multi departmental support. This increased customer contact time by 81% and post trade show sales by 60%. • Implemented an array of marketing guidelines that allow for faster creation of product marketing collateral. The guidelines reduced graphic design and video creation times significantly.• Created product line specific catalogs in-house including all photography, illustrations and design work.

Prepared and created all design work for Fisnar and it's global entities. Responsible for print advertisements, web media, video production, press releases, catalogs, website maintenance and product manuals.ACCOMPLISHMENTS• Rebranded company with new logo and seamlessly implemented the rebranding across all product lines and global business divisions.• Created cohesive print advertisements for multiple magazines highlighting new products and services that set Fisnar apart from competitors.• Brought 90% of outsourced design work in-house for a cost savings of near $80,000 annually. • Designed and wrote product manuals into a standardized format that was easier to find information and contained more engineering specific data.