● Owned data-driven SQL-based decisions for business card field sales teams targeting the growth and retention of existing profitable and high-value customers● Identified previously successful engagements with additional spend potential which unlocked $233M in closed deals over the first quarter of the campaign● Implemented a sales strategy to delay the initial engagement on new customers resulting in bottom-line savings of $280K/year while preserving customer value● Engineered a seller scorecard for a $21B purchase volume portfolio which provided real-time insights into customer spending behaviors to enable engagement at key points of the customer lifecycle ● Proposed and implemented an eligibility exceptions process to expand customer outreach to emerging accounts, resulting in $122M per year in incremental card spend● Spearheaded go-to-market sales strategies that yielded a 16% increase in sales channel productivity via increased prioritization of upmarket opportunities

● Owned client relations for 13 unique products to detect stress points, propose solutions, and present final offerings● Led cross-functional initiatives to design business-flows that integrated 4 internal teams’ business needs into solution● Identified and implemented improvement opportunities to existing product portfolio with detailed solution documents● Designed document storage API system and delivered through full project life cycle for 3 clients● Implemented ERP system to facilitate the merger of two multi-billion-dollar financial institutions

● Created and implemented a warehouse KPI tracking system that identified $134K in bottom-line savings● Automated inventory processing system which reduced manual entry time by 81% vs previous quarters ● Designed a pallet optimization excel model to more efficiently stack boxes that reduced annual material costs by $85K● Identified discrepancies across multiple databases to eliminate orders which couldn’t be fulfilled ● Analyzed large complex Excel model to optimize material purchases to correlate with projected shipping requirements

● Created web sales funnel to segment audience and automated the sales process for prospective clients● Enabled the site visitors to self-qualify as leads throughout the funnel to increase the sales team’s effectiveness● Designed web forms to balance the need for information with ease of use and simplicity ● Implemented and monitored KPIs to maximize return on marketing investment

● Utilized Google Analytics and AdWords to optimize targeting of specific geographic and market segments● Improved efficiency and effectiveness of overall Google AdWords campaign by 44%