Aaron Samson Email & Phone Number

Sacramento, CA, US

Sacramento, California, United States

• Acts as a daily project manager and client contact, managing and implementing comprehensive public information, communication, outreach, marketing, and media relations campaigns for a long list of clients, including.
• Communications strategy: develops strategic communication plans and key messages, including SMART goals and KPIs, and executes extensive public information, marketing, and communication plans and campaigns.
• Media relations: writes and pitches news releases and media advisories statewide and regionally, executes media events, writes places op-eds, and acts as a public spokesperson on behalf of clients
• Outreach: researches and identifies all audience segments and stakeholders for targeted outreach and communications. Develops and tailors strategic key messages to successfully target and inform various audiences.
• Materials development: writes and crafts targeted, audience-based materials for public and media consumption including fact sheets, media kits, information cards, web content, business systems, posters, and more.
• Advertising: plans and executes regional advertising campaigns for multiple clients including television, radio, digital, OTT, out of home, and more. Responsible for more than $1m per year in ad strategy, placements.

Roseville, CA

Sacramento, CA

• Managed over $4 million gross annual media dollars with premier clients. Coordinated projects and team members to ensure seamless recommendations and execution of large media buys. Acted as a primary contact for client.
• Worked as a project lead on all client needs and request. Often manages team projects and deadlines and delegates tasks when necessary.
• Responsible for assessment, review, and vetting of all plans and proposals.
• Provided regular reporting as it pertained to the fulfilment of promised deliverables
• Conducts in-depth demographic research to inform campaign and media strategies
• Developed recommendations to clients detailing recommended media strategies

Sacramento, CA

• I provide excellent support on various client accounts and projects, including public outreach and strategic planning for:
• California Office of Traffic Safety (Statewide Anti-DUI/Distracted Driving/other outreach)
• Alameda County Water District (Local Public Education and Outreach for two major public works projects)
• Other accounts as neededExpertise and responsibilities include:
• Social media management: Wrote and recommended posts for client accounts including Facebook, Twitter, YouTube, and Instagram. Monitored social media accounts to and made recommendations for responses to questions.
• Media Relations: Wrote various news releases and media advisories and distributed over news wires and regionally. Experience pitching events and releases to news media. Wrote and pitched various articles for local.

Sacramento, California Area

Rancho Cordova, CA

• Developed new processes and procedures in order to optimize performance and efficiency in individual tasks.
• Entry, analysis, summarization, and presentation of raw financial data or data having a direct impact on financial decisions
• Collaborated with Director of Marketing and Marketing Analyst to assist with preparation of presentations
• Prepared documents and data for analysis by the Marketing Analyst.
• Prepared daily, weekly, and monthly cost and revenue reports and providing basic analysis and summarization.
• Collaborated with Creative Manager to develop new creative concepts for display advertising.

Built relationships with faculty, administrators, and engineering students in order to effectively assist in the development of marketing programs for the College.Developed, wrote, and edited a bi-quarterly student newsletter.Designed HTML landing page on Facebook, and collaborated closely with the Director of Marketing and Communications for the UC Davis.