Founder (4x Exit, 1x Ongoing) | Investor | Operator | Technologist | Personal Growth Driven Aaron Samsonoff is the Chief Operating Officer and Co-Founder of InvestDEFY, a sophisticated structured products company making crypto investing simple. InvestDEFY was started to democratize wealth creation and drive the evolution of crypto investing. As a serial founder and investor, Aaron holds 20 years of entrepreneurial experience within Ad-Tech and Digital Assets. Notably, he contributed to the building of the Ad-Tech industry’s first high-frequency trading (HFT) arbitrage engine during his earliest venture, Samsonoff Media. Aaron's extensive experience in all asset classes is side-by-side to the growth of the crypto industry itself, from early DeFi Yield Farming and speculation opportunities, through industry maturation and into institutionalization. He entered the crypto industry in 2013 with BTC, followed by ETH immediately after its ICO and early stage VC bets leading into the ICO bull market of 2016/2017.Aaron also served as CEO and Co-Founder of Investabit, a digital asset technology company with deep crypto & DeFi expertise, which merged with Midnight Sun Financial to become the tech plumbing of InvestDEFY. On the heels of two successful exits, Aaron continues to make strides in the crypto space as a seed investor in multiple $1B+ market cap DeFi protocols, a portfolio that has dramatically outperformed the industry.