Leads Marketing’s digital strategy, planning and capability development and manages the overall digital experience for agency business partners across Property and Casualty operations.Develops and drives multi-year digital technology strategic and tactical roadmaps for over 70 digital assets focused on driving acquisition, retention and/or agent value in support of business strategies and voice of customer.Provides digital and product marketing consultation to bridge organizational silos, enable objectives and maximize enterprise capability effectiveness.Partners with business unit leaders, Digital Marketing, User Experience, Marketing Technology, IT and Sales & Service teams to develop and deploy digital technologies that advance corporate sales and retention objectives. Directs local, organic Search Engine Optimization (SEO) strategy for Nationwide.com agency web pages and enterprise agent locators driving substantial traffic and return on investment. Designs and leads the Agency Digital Marketing Solution (ADMS) program that provides over 1500 agencies with a complete digital presence management platform including website development, SEO, content management, lead/demand generation, email marketing, social media, Pay-Per-Click, display advertising, customer relationship management and performance analytics. Sponsors and leads large scale enterprise projects focused on evolving marketing and business-aligned strategies. Manages key digital supplier relationships to maximize return on investment and competitive advantage.Monitors digital capability effectiveness through detailed metrics and drives continuous improvement and innovation.

Led strategy development and multi-million dollar operational delivery for all online and mobile app product, sales, and services activities for 4 corporate websites and 2 mobile apps.Managed a matrixed environment across IT and business units to ensure web/mobile application development was completed in accordance with cost, quality and overall business expectations. Monitored market and industry trends, customer needs and digital capability effectiveness to drive continuous improvement and innovation.Created the vision for this first-of-a-kind organizational role and secured multi-year funding for NW’s (Allied Insurance) first Internet and mobile strategy. Saved a $2+ M failing Web redesign project by deploying this strategy and re-aligning development resources to better meet the new short and long-term goals. Reversed significant, multi-year decline in asset utilization by completely revamping digital presence and self-servicing capabilities. Increased site satisfaction by 18% and utilization by 20% while producing an annual operational savings of $16+ M.Developed very-1st mobile apps for Allied Insurance and NW Agribusiness, enabling new self-service capabilities and generating $1+ M of monthly mobile bill payments within 6 months. Won 2014 Kony World Innovation Award and Celent’s 2014 Digital Model Insurer Award for mobile app development innovation. Consistently secured IRS tax credits for innovative development practices.Partnered with IT to successfully pilot an agile scrum framework resulting in decreased costs, improved speed to market and elevated employee engagement; justified and helped pave the way for enterprise expansion of agile. Led and inspired product owners and 100+ employees on multiple agile scrum lines in various states and countries. Quickly became enterprise role model for agile and digital product management leadership.

Developed and directed the execution of acquisition and retention strategies for personal lines insurance products.Led and coached teams regarding the Allied brand experience through collaborative efforts and marketing communication plan development. Ensured brand consistency in all marketing materials and communications.Directed the application management and evolution of the Allied Marketing Storefront; a custom web-based, fully variable, print-on-demand marketing portal for agencies. Developed a multi-media marketing campaign to increase retention through cross-selling that generated 658 new accounts and $546,313 in revenue at a cost of only $16K. Designed and executed multi-channel acquisition and awareness campaign that drove 13,367 new accounts (61% above plan), $3.8 million in revenue (36% above plan), increased agency participation by 31% (204% above plan) and increased Allied Marketing Storefront awareness by 131% (424% above plan).Revamped an internal agency’s direct mail program resulting in a 16% YOY increase in requests for annual policy reviews.Rescued a failing corporate direct mail program by replacing collateral and improving program processes and supplier relationships resulting in 2,840 new accounts and over $2.5 million in new revenue.Took over advertising budget and saved $1 million annually by reviewing return on investment and shifting advertising mix from print to digital.Drove innovation years ahead of the industry by designing Allied’s initial digital marketing program giving agents a turnkey tool enabling them to become early adopters of a digital-first mindset, optimize their web presence and drive local organic leads.Directed day-to-day Marketing departmental operations, including associate performance management, salary planning and budgets, training and development, workflow and organizational planning, hiring and placement and disciplinary actions.

Managed a large production facility as Site Leader responsible for a staff of 156 associates in the print, finish and mail fulfillment operations. Recognized and addressed chronic performance issues and revitalized continuous improvement, production quality and on-time performance to 98.38% (up from 80%) within 30 days of taking on the new Site Leader responsibilities.Reorganized operations and implemented operational policies, programs, strategies, procedures and work standards that maximized service deliverables, product availability and operational efficiencies. Directed enterprise web-to-print and color variable print solutions, print coordination services, inventory and forms management and the enterprise Marketing StoreFront application evolution. Designed and implemented new print streaming enhancements saving 1,170 production hours and over $100,000 annually.Established never before developed Service Level Agreements and initiated large-scale projects regarding production operations directly leading to improved customer satisfaction and expense reductions.Partnered with other Document Solutions leaders to develop strategies, negotiate joint objectives and service deliverables, plan resource needs and support the overall operational objectives. Managed all business operations of three company-owned print centers located in Ohio and Iowa. Responsibilities included resource management, workflow optimization, financial management, maintaining a client focus and supplier relations. Directed associate management including performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement and disciplinary actions.

Developed and led marketing strategies from inception through approval, implementation and evaluation. Directed sales support activities and consulted for Nationwide Document Solutions, Inc., an insourcing division. Consulted on business and marketing strategies internally and externally to generate consulting revenue.Directed product development and promotional activities, led Internet and Intranet site development, executed trade show and event planning and developed educational processes and materials for sales personnel.Led ongoing activities of gathering, analyzing and disseminating detailed information through primary/secondary research.Oversaw the design and development of various brand-right marketing collateral for numerous Nationwide business units.Led multiple high-level special projects providing strategic and tactical project management support. Managed the day-to-day business operations of three company-owned print centers located in Ohio and Iowa.

Introduced and implemented enterprise supplier contract management policies and practices for all Iowa business units. Collected and reviewed hundreds of contracts across the enterprise, re-wrote them on Nationwide contractual paper, created an archival system, and leveraged enterprise-wide spend significantly reducing operating costs. Managed over $250 million in contractual supplier expenditures. Successfully developed new working relationships between Nationwide Supply Management Services and Allied and Nationwide Agribusiness business partners to enable the company’s first supplier contract collaboration process.

Developed and lead corporate and agency marketing strategies resulting in significant revenue growth.Created never before developed market research, competitive intelligence, and business intelligence processes and capabilities.Lead the development of marketing needs assessments, communication materials, direct mail campaigns, database marketing efforts, CRM, Lifetime Value (LTV), sponsor relationships, newsletters, sales/product training, and many other ad hoc initiatives.Actively participated on corporate teams such as the Product Review Committee, Web Steering Committee, Technology Steering Committee, Customer Service Committee, Underwriting Process Redesign, etc.

Reviewed, analyzed, and interpreted the impact of insurance statutes, regulations, and case law upon products, procedures, and operations and oversaw changes to ensure compliance.Communicated with senior-level executives and regional offices concerning compliance and legal implications of business decisions in a professional oral and written form.Completed various projects dealing with Allied systems and procedures such as ensuring VIN reporting, enabling online MVR ordering, managing vendor relationships, GLBA/Privacy compliance, etc.

Conducted the office and field investigation, evaluation, and settlement of large personal and commercial lines claims.Utilized adjusting firms and supervised independent adjusters.Worked from a home office during storm seasons in Mankato, MN handling large loss claims.Communicated coverage to managers, agents, and insured in oral and written form.