Vp, Sales And Marketing
CurrentSenior commercial leader with P&L responsibilities for starting up the company and building a high performing sales driven organization capable of delivering >30% YOY growth. Includes Direct sales, Distribution sales, Key Account sales, and Business Development sales focused on advancing research associated with drug discovery and vaccine development through the global life science industry. Includes developing an overall go to market strategy focused on identifying and engaging with target markets. Creating a recognizable and standardized brand across a newly developed website, all digital and social media platforms, and marketing collateral to ensure an optimized customer experience. Formalizing pricing for >425 biological products to ensure profitability and to standardize/simplify quoting. Developing and implementing a CRM system to allow for a systematic and controlled sales process capable of maintaining a successful business earned rate of >70%, as well as abilities to track and trend sales activities to support targeted coaching and accurate forecasting. Developing and implementing an inventory management system capable of maintaining current available quantities of various products to ensure prompt accurate responses to customer requests. Establishing and hiring a professional sales team consisting of Account Managers and Business Development Managers. Creating a training program to standardize and align the onboarding and ongoing training of said sales team. Developing clear and concise roles and responsibilities for various members of the sales team. Establishing a conference schedule for lead generation, as well as developing an exhibit trending model to determine the effectiveness of exhibiting and/or attending these conferences. Establishing a customer feedback loop to better understand the voice of the customer. All while serving as an executive for the company helping to create and achieve the desired future state of the organization.