Aaron Seemann Email & Phone Number

Miami, FL, US

Disrupting the home health industry by manufacturing and selling unique products for B2C and B2B

Berlin, Berlin, DE

• Led a team of 5 highly analytical marketers in a leading company within the e-learning industry responsible for Paid Search, Paid Social, and Affiliates with a multi-million-dollar annual media budget
• Increased spend by +48% and Revenue by 58% while lowering CPA by -13% in 2022 vs. 2021
• Doubled the conversions on paid search by doubling the budget while increasing CAC by only 4%
• Forecasted financial scenarios for the senior leadership team in order to prioritize the most impactful initiatives
• Developed alongside the Data team a model to measure incremental ROAS using a CLV cohort model to unlock paid growth

Berlin, Berlin, DE

• Developed and executed the go-to-market strategy for the US that resulted in 1.7x faster YoY revenue growth for the market vs. the global average in 2021 and positioned the US as the top growth driver for the company
• Launched a new marketing channel that yielded +50% higher ROAS compared to the other push channels
• Accountable for the new mobile app globally overseeing its launch and growth across multiple paid and unpaid channels and setting the technical foundation.
• Leading the Global Marketing Analytics department for non-performance metrics with a team of one Sr. Marketing Analyst as a direct report. Successfully set the foundation for a funnel-perspective understanding and.

• Managed a consulting agency for performance marketing working with small brands across Facebook Ads, Google Adsand Influencers & Affiliates managing over $3m in media spend and a team of 4 people
• Developed the branding, website, go-to-market strategy, and managing the campaigns for small to medium brands and wasable to scale 5 brands from launch to $300k monthly spend in less than 6 months
• Focused on push channels like Facebook to kick-start the paid marketing engine focusing on creatives for performancewith 3 brands that grew over 70% MoM reaching $150k monthly spend after 3 months since launch

Edinburgh, GB

• Developed and implemented an App-first strategy in markets where the apps represent a revenue opportunity of $40M in additional 12 months-revenue for on-site merchandising
• Accountable for web-to-app and channels strategy and execution representing the biggest and cheapest way to grow installs and MAU by 500% in 12 months
• CRM-to-app worked with the Lifecycle and Product teams to include app placements in email coms.
• Led a data re-structuring project in collaboration with Engineers, Product Managers, Data Analyst in UK and Singapore to have a single source of certified data to execute on-site merchandising campaigns and track.
• Developed a forecast model to set the team's goals and KPIs

Edinburgh, GB

• Accountable for paid social campaigns to drive brand awareness generating over 50% YoY growth in top-funnel metrics
• Spearheaded a regional campaign for a local holiday that resulted in +40% user growth working with product and marketing managers in multiple countries
• Collaborated with the Research and Insight team to develop a deep understanding on user preferences and included these insights in locally relevant campaigns in the US and Brazil with localized creatives and landing.
• Completed a data analysis on the efficiency of mobile web vs. app on the different markets and based on these insights launched a mobile app campaign that resulted in 15% increase in MAU for the market.

Edinburgh, GB

• Responsible for paid activities of $1.2m per year to drive brand awareness resulting in 50% YoY revenue growth
• Accountable for unpaid channels strategy and execution managing a team of 12 freelancers in English and Spanish resulting in 650% YoY growth in organic sessions for new pages
• Developed a template for SEO landing pages that resulted in an 80% uplift in sessions

Philadelphia, Pennsylvania, US

• Recruited, trained, and grew a team of 20 sales executives and managers at a direct marketing agency than generated an additional $9.5m in revenue for our top telecom client in b2b and b2c campaigns by acquiring new.
• Drove accelerated YoY growth from the 10's in H1 to the 40's in the second half of the year reporting directly to the CEO and President
• Streamlined the recruitment process and increased the number of account executives by 40%
• Conducted all the interviews, general meetings and set the objectives to increase production by 50%
• Responsible for coaching account executives, setting monthly objectives, 1-to-1’s, and critical conversations with the corporate trainers
• Leaded and implemented a new quality improvement project that resulted in additional $220K revenue per year based on an analysis in data from funnel metrics

• Founded a late-night cookie delivery service targeting college students reaching $0.6MM in revenue in year 3 and 30 employees
• Managed and developed the digital marketing campaigns including Facebook, Instagram and Google both paid and organic focusing on optimizing ROI, acquiring new customers, and increasing online presence to increase revenue
• Supervised the marketing team consisting of 5 people that developed the digital and non-digital campaigns
• Spearheaded the first round of investment to grow the company to the levels laid out in the business plan

• Led the areas of Growth and Product Development in this socially driven e-learning marketplace to dominate the on-line tutoring market in LATAM.
• Responsible for the marketing team consisting of team of 8 people from an outsourced marketing agency for developing the go-to market strategy including defining the target market, budget allocation, optimal locations.
• Spearheaded the process of outsourcing the platform development as well as currently managing its development using the SCRUM method with a User-Centered Design approach
• Created the P&L projections for years 1-3 with a detailed marketing plan including CAC, LTV, and churn rate based on market research and educated assumptions using a cohorts model for revenue estimation
• Leaded the payment methods analysis for pay-in and payouts solutions in this highly complicated market in LATAM

Cincinnati, Ohio, US

• Advised promotional strategy for in-store marketing analyzing data from price elasticity, sales lift, and shopper’s psychology that estimate $2.2MM in additional revenue for FY15/16
• Exposed opportunity to decrease subsided sales for the Beauty Sector by optimizing promotional activities with a prize size of +$1.7MM and growing the total category by +0.8%
• Analyzed business performance in the slowest growing channel by identifying current market trends and best practices resulting in pivoting the go-to market strategy for the channel

Minneapolis, Minnesota, US

• Managed an ingredient inventory value of 22MM per year
• Streamlined the process for managing expiring ingredients, currently being implemented company-wide

• Leaded a negotiation team that acquired a new client, increasing monthly revenues by 11% and monthly profits 6%
• Spearheaded the developement of an integrated operating system increasing performance, efficacy, coordination, and communication between departments
• Analyzed investment opportunities in establishing an advanced franchise system using a spreadsheet analysis

Bachelor'S Degree, Industrial & Systems Engineering - Minor In Business Administration

Associate Of Arts (A.A.), Engineerig And Business Administration

Education record