Sustainable Basics

Charged with building out Splash's expansion strategy and managing company's relationship with major accounts.

I consult with the top brands in the world on how to better understand their event KPI's, identify opportunities to amplify ROI, and develop data-driven strategies for executing consistently across the rapidly changing landscape of digital marketing.

Splash is a marketing software for your in-person marketing (events). Features include creating event landing pages, sending emails, collecting RSVPs, checking in and adding guests on-site, and pouring all of this data collected into their respective CRMs (Salesforce, Marketo, Hubspot, Greenhouse, etc.) in order to better understand the ROI of events.

Nominated by faculty in the Management and Business Department to working in Skidmore's highly selective and widely recognized student consultancy program. Engaged pro bono consultancy with team of students to develop comprehensive strategic analysis and actionable recommendations for Saratoga Juice Bar, (including financial, brand management, and e-commerce recommendations). Deliverables included presentation before the Board of Directors, an Honors Presentation at Academic Festival, and a 58-page comprehensive consulting report.

• Curated station programming • Managed all website updates for WSPN• Extracted and analyzed data to produce semester engagement metrics • Assisted with management of all marketing campaigns• Founded WSPN’s first podcast – Wobbly Legs: The History of Funk

Pacific View Asset Management specializes in clean tech ventures that were simulataneously sound financial investments and sustainable innovations aimed to better our environmental future. I worked closely with portfolio managers to assess investment opportunities in the Bay Area and California. Researched potential investor pool and created database for newly established cleantech fund. Performed competitor analysis and developed catalog of competitor investor activity and fund structures.

Provided general assistance to stock traders, options traders and equity sales personnel, gaining broad-based exposure to institutional trading, prime brokerage, and outsource trading. Assisted compliance department in researching regulatory backgrounds of potential investors.

Promoted and assisted with production of U.S. tour for The Mickey Hart Band. Responsible for expanding the reach of Stellar Crew (on-the-ground promotion team) and increasing ticket sales. Managed merchandise sales at The Raven Theater, Healdsburg CA and prepped merchandise for entire U.S. tour. Catalogued data and provided technical assistance on Rhythm and the Brain Project with Mickey Hart and Dr. Adam Gazzaley-UCSF. Facilitated Great Britain tour for Lady Rizo, coordinating ticket sales, musician transportation, and concert promotion efforts.

Established firewood recycling and home delivery business. Handled wood chopping, transportation and delivery for Bay Area client base. Developed marketing brochures and sales strategy. Manage customer service, collections and accounting processes. Sales generated over 1K net profits; 25% donated to local charities.