International Director Of Marketing
Chantilly, Virginia And Dubai, Uae
Managed a broad scope of duties, including supervising TPI’s international marketing operational activities, overseeing a multi-million dollar/year budget, and directing field office business and engineering efforts. Led multiple global marketing campaigns, which included supervising the efforts of outside continental United States (OCONUS) marketing staff, and contractors. Successfully conducted recruiting, management, and target audience research activities. Developed international marekting campaigns that maximzed the company’s global market shares and revenue base to effectively deliver solutions and messaging to business-to-business (B2B) and business-to-consumer (B2C) market areas.- Managed both domestic and international (Dubai, UAE) marketing teams to execute multi-channel marketing strategies.- Received MENA regional recognition as an industry leader in multiple trade publications including Variety Arabia, Rapid TV, and Video Age International.- Built long-term partnerships with three highly visible partners within the industry; Aflamnah, Arab Media Lab, and DocuDays Film Festival.- Facilitated key relationships with a multitude of top MENA region media organizations including Al Jazeera Network, Dubai International Film Festival, twofour 54, Beirut DC, Digital Marrakech, SAE University, Doha Film Institute, and DocMed.- Created innovative brand strategies for an array of product lines in domestic and international markets throughout Latin America, Asia, MENA, and Europe and conceived unique promotional tools while remaining within strict project budgetary guidelines and maintaining time-sensitive schedules.- Produced and launched a new online video for on-demand (VOD) platforms for the MENA market garnering a significant increase in market share gain and growing corporate partnerships.- Contributed to the promotion and marketing of key company productions to worldwide global media empires such as Al Jazeera, GeoTV, France24, TV Globo, and more.