As the COO of The In Group, a Creative Agency that offers five pillars of expertise, AI systemsdevelopment and integration, digital marketing and lead generation, cybersecurity, merchantprocessing solutions, and fractional C-suite staffing. It's my job to create solutions to problemsbusinesses are about to face as they scale their systems into the new age of AI-powered business.Some of our recent keystone client projects:• A custom-designed, fully automated, and self-funding, “dead lead revitalization” technicalsolution being supplied with supporting digital sales systems, to a global franchise brandwhich has an expected return on investment upwards of $1,000,000/year.• A complete rebuild from the ground up of the Franchise Development cycle within an FSOgroup that is looking to fully automate its Executive team, with a return on investmentupwards of $500,000/year and an increase in their productivity by 30%, with an expectedtime savings of 3-4 hours per sales team member, per day.• An automated AI language-powered Franchise Development sales system beingadapted for a brand looking to promote current management-level team members at theirlocal brand locations, into owner-operators. This project can deliver the revenuethe capability of the Franchise model without the costly staff or advertising spend typicallyrequired. The expected return on investment is upwards of $200,000/year in saved advertisingcosts, while increasing sales team productivity by over 80% as current processes are manualin nature with digital automation only accounting for 20% of the sales team tasks on a dailybasis.

Brought on to reintegrate the sales and client services pillars of this business as well as increaseinternal team productivity, elevate client satisfaction, reduce operating expenses, and create a newsales system with supporting automation solutions to sell more clients, faster without hiringadditional team members or spending money on paid advertising.• Audited all internal systems related to sales, marketing, client support, and service delivery with akey focus on reducing costs by 30% or more, and increasing the value of each client account by25% or more.• Discovered and was able to remove $11,000/month in operating costs from the bottom line, whilealso increasing the profitability of three key client accounts by 40% or more within the first 90 days ofbeing onboard.• Researched, strategized, and deployed a complete sales & and marketing as well as ProjectManagement CRM system companywide which further reduced operating costs by 10% or more.• Created new digital marketing services offerings within the product catalog and was able togenerate new clients within 30 days who could then be offered additional Cybersecurity orManaged IT services thereby creating a new lead development channel within the company.

Brought on to develop a complete Business Opportunity marketing automation and investmenttechnology platform which created an investment-ready digital business product that could besold to both accredited and non-accredited investors looking to have a turn-key business ownershipexperience.• Developed, implemented, and managed the staff and systems architecture to support a brand-newsales cycle from new lead, to signed contract on a brand new never before offered businessopportunity in the Credit Repair industry.• Sourced, managed, and trained a call center team comprised of both internal staff and externalcontractors. Was also responsible for the sales training program to coach phone reps onqualifying leads, setting appointments, and supporting the sales team through the lead-to-clientlifecycle.• Deployed an automated CRM & and project management platform internally that saved an average of2+ hours per day for technical team members, thereby increasing productivity by 30% per day.• Designed a brand-new client onboarding experience to elevate the brand from a typical businessinvestment experience to a concierge level personally prepared client onboarding experiencewhich reduced the total time required to onboard a new client by 50% and increased the client'ssatisfaction by over 80% (survey data collected post sign-up with clients).

Brought on to rebuild from the ground up a failing digital marketing agency with an overwhelmed owner and aging clients. This role was responsible for creating new product offerings, sales systems, lead generation, and service delivery oversight as well as project management of the internal technical team members as well as client-facing and vendor relationships.• Lead an 8-person technical delivery team that delivered digital services such as websitedevelopment, SEO, PPC, and Social Media Management offerings to a diverse client base acrossmultiple industries.• Was responsible for creating from the ground up new product offerings to establish a subscriptionbased software solution and opening a new revenue channel for the business targeting bothexisting and new clients.• Deployed a new CRM and project management platform internally that saved an average of 2hours per day for technical team members, thereby increasing productivity by 25% per day.

Creating and operating this agency enabled me to learn the fundamentals of SEO, Google PPC, web design, and local digital marketing strategy, as well as the importance of offering a complete marketing solution to local businesses that needed a better way to gather new customers as well as retain them long term. The agency was closed to pursue a new opportunity with a new business partner in January 2022 to create a larger more capable agency together.• Created and managed a full-service digital marketing agency that grew to support a dozen clients across the painting, remodeling, roofing, fitness, and wellness industries as well as consult andprovide white label SEO & and web design deliverables in support of other agencies in Cincinnati.• Average client growth YOY was 50-80% of revenue targets and the average return on theirthe investment was over 20x, and this drove the majority of clients to stay with the agency for morethan 12 months.

Having the unique position on a small team the taskings for this role varied from direct marketing team support to engineering team management and customer service support of our phone, email and social media technical support team members. Encompassing a three-headed approach to small team efficient process management this role was essential to the success of all aspects of the US Marketing & Customer Support teams for Waylens Inc. Unfortunately, this role within the Cincinnati, OH office was reduced due to budget concerns caused by the COVID-19 virus situation in March 2020. • Created and managed quality control process audits to assist manufacturing design teams to create both hardware and software solutions efficiently.• Performed competitive research on current market offerings and managed the internal competitive research and development team - thereby developing and implementing a unique advantage for our unique Secure360 camera product to rise above the strongest market competitors.• Oversaw product development within the US Marketing team in support of our Engineering team in China to enable the creation of a user friendly and easy to service UI design for our Secure360 App on mobile smartphones.• Managed the digital marketing campaigns designed to inform people about the Waylens Products across social media, company website, press, and media as well as industry tradeshows.• Researched and maintained the index of industry-specific patents, copyrights, and trademarks to ensure zero infringement issues emerged.

• Partnered with senior sales leadership to design a new Factory Showroom sales initiative, which resulted in a 150% sales increase from the previous year's results.• Co-design marketing campaigns and promotional event schedules for year-round customer retention and new customer acquisition.• Designed company's first standard operating procedure manual for sales in the Factory Showroom and promotional events.• Develop and conduct national scale training for distributors and distributor customers.• Develop effective retail training programs for all products.• Assist National Sales Managers with custom install training/certification for key 12-volt retailers.• Perform ad hoc sales and market analyses to support National Sales Managers.• Analyze training needs to develop new training programs and improve existing programs.• Conduct orientation sessions and arrange technical product training for new members of the sales team.• Develop training manuals, multimedia visual aids, and other educational materials for each product.• Represent the company at CES and SEMA to promote the launch of new products.• Develop internal and external partnerships to ensure the success of the company's annual sale plan.

• Co-create, publish, track and quantify PR efforts across both major press distribution networks (PRWEB / PRNEWSWIRE)• Collaborate with PR Director to create maximum brand exposure during all premiere industry events and promotional opportunities (SEMA Show / CES Show / National Auto Show). • Create executive level press summaries for yearly, quarterly and monthly reviews.

• Work directly with VP of Sales to create new direct to consumer (DTC) sales initiative for recently remodeled Factory Showroom which resulted in over $350,000 in sales the first 12 months. • Co-design marketing campaigns and promotional event schedules for year-round current customer retention and new customer acquisition.• Manage all point of sale operations including: inventory control, new product sales and return product service.• Designed company’s first standard operating procedure for sales in Factory Showroom and promotional events.• Function as the face of Escort during all sales, customer service, promotional and marketing events/interactions.

• 5+ years of marketing, sales and promotional event design experience.• Present to and train the nation’s largest and most profitable automotive dealerships on selling, marketing and servicing our products.• Promote product line through video media such as featured interviews in person with Jay Leno’s Garage and premiere national TV syndicates.• Direct social media marketing plan to develop company presence within Facebook, Twitter, Instagram, YouTube, and LinkedIn & Google+.• Support public relations events at major national trade shows such as SEMA and CES.• Execute marketing research to augment social and online advertising.• Conceptualize promotional contests and sponsored community activities.• Assist with general marketing team projects including print advertisement tracking, new product branding and special sales event coordination.• Recruit top automotive brands for co-branding and promotional sales events.

• Supported the best in industry customer interaction and satisfaction assurance team.• Developed and executed team training curriculum for over two dozen new products.• Acted as advanced technical advisor for all escalated customer inquiries.• Remodeled and upgraded outbound communications to meet customer demands with advanced new products and authored new response manual for customer inquiries.• Coordinated implementation of online customer service ‘Live Chat’ system which was utilized for the first time in company history.