Aaron Thomas leads Beachcomber Hot Tubs product management, retail business operations and manufacturing business groups, passionately connecting families, friends and loved ones and helping to make the world a happier healthier place. Aaron is an experienced business executive, specializing in strategic and tactical business execution and leadership of diverse teams and organizations - primarily in the consumer products, retail and home leisure industries. He has successfully led numerous businesses groups and functions through major growth and transformational change over the past 28 years, displaying a unique ability to drive sustainable revenue growth and cost optimization through innovation, enhanced customer experience, brand loyalty and building cohesive leadership teams.Aaron has a Bachelor of Commerce (BComm) double major in Marketing & Finance, and numerous executive and management development programs at the Sauder School of Business, Ivey School of Business and British Columbia Institute of Technology.Specialties: Developing and driving integrated sales, business and operational models. Building and growing scalable businesses to optimize profit, service and quality. Leading teams through change while driving sustainable results in a collaborative and focused manner. Creating new process and technological solutions to meet current and planned strategic shifts to meet emerging business opportunities.