Aaron Thomas Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Au

Sydney, New South Wales, Au

Eveleigh, Nsw, Au

Sydney, New South Wales, Au

Senior member of the marketing team with reporting lines to the CMO (Chief Marketing Officer) and tasked with driving growth across dealer and consumer markets. Key accountability includes marketing strategy and planning, product and brand development, dealer engagement, marketing comms, campaign leadership, data analytics and insights.● Executed brand building activities across CarsGuide, Autotrader, and Gumtree● Directed the launch of the Autotrader website into the Australian market● Delivered takeup of Autotrader to both consumers and dealer markets● Leveraged synergies across Gumtree, CarsGuide, and Autotrade ecosystems● Managed the diversification of Gumtree revenue to the automotive segment ● Championed acquisition and retention activities for the Motors segment ● Implemented high-value B2B and Consumer campaigns ● Partnered with sales team to introduce new marketing (digital, print, and events)● Project managed third-party media agencies across the campaign lifecycle● Worked with Product Development, CRM, Blog Manager, and the Data team ● Analysed competitor activity (Facebook, Marketplace, CarSales, etc.) and market trends● Successfully launched the CarsGuide Car of the Year Award

Reported to the General Manager (formerly to the Marketing Director) and assumed responsibility for managing the brand campaign activities behind both the Peugeot and Citroen brands for the Australian markets.♦ Developed the master brand communications and product communications strategy ♦ Helped to drive sales pipeline growth and to increase brand recognition♦ Worked across all Peugeot product lines and for a select portfolio of Citroen products♦ Took ownership of a $7.2Mil annual marketing spend♦ Planed and developed the marketing and strategies for ATT & BTL♦ Delivered workshops and product launches in order to accomplish marketing and sales goals♦ Delivered full multi-channel campaign planning and execution ♦ Addressed both brand and product message, and localised campaigns♦ Built strong and collaborative relationships with head office (in France) .♦ Organised overseas agencies.♦ Challenged creative agencies to deliver unique and engaging content ♦ Oversaw delivery across TV to digital and social media (Facebook, Twitter etc.)♦ Led multiple activation campaigns, PoS displays and showroom brochure launches♦ SME to the leadership team on marketing trends, data, strategies and competitor activity♦ Launched key campaigns that saw 610 test drive requests and 840+ sales leads♦ Project managed Peugeot’s sponsorship deal for the International Tennis Tournament♦ Rolled out the “Test Drive to You” program, bringing Peugeot test drive to the home♦ Supervised the sign off of marketing literature and campaigns with Peugeot Compliance ♦ Ensured designs and messages met the company brand and regulatory guidelines

Reported to the CEO/Director with responsibility for providing thought leadership to clients as the face of the Agency whilst managing campaign construction, execution and back-office operations.♦ Brand champion for SBS (and on the and the SBS rebrand)♦ Worked with EFTPOS, Invisalign plus a range of small clients♦ Consulted to clients on strategies to maximise ROI across TV, press, radio and digital♦ Delivered level strategic insights and analytics to drive marketing and media planning ♦ Analysed marketing counterparts to deliver on client marketing inteliigence♦ Appointed to the Joy Agency Management board to drive future growth♦ Developed annual Account Plans to return $2Mil fees♦ Delivered a 37% growth in the Subaru account♦ Developed a strong business and functional understanding pf client markets♦ Executed new product launches predominately via through the line.♦ Led a team of four (accounts directors, account manager and an account executive)♦ Fostered an optimal environment for performance, idea generation and creative innovation.

South Brisbane, Queensland, Au

Appointed to win back the confidence of, and bring to fruition a large Tier-1 $3.5Mil client, and following outstanding results this further lead campaigns for the likes of Citibank, Virgin Active and Merial.♦ Served as a strategic partner to clients on branding, communications and marketing♦ Provided cross-functional leadership and develop strategic plans to grow the business♦ Owned campaign budgets of $2Mil+, maximising ROI to client ♦ Serviced clients that included Citibank, Toyota, Virgin Active and Merial.♦ Partnered with Toyota on new product launches, specific product/brand re-positioning♦ Launched the new generation Corolla with major repositioning♦ Delivered Toyota’s biggest retail campaign, a test case for TMC Japan♦ Rolled out Toyota master brand campaign with major overseas TV & Print production.♦ Served as marketing and communication specialist ♦ Delivered on branding, product positioning, and execution of new product launches♦ Directed through the line (TTL) and additional on above the line (ATL)♦ Managed campaign budgets of $2Mil+,

London, Gb

The role of Senior Account Manager focused on growing the Optus account.♦ Rose to the challenges of managing an extremely pressing account♦ Worked closely with the Optus Creative Head on the development of briefs♦ Led the repositioning and rebranding strategy to behind Optus Dongle products♦ Directed the execution of a major Christmas campaign♦ Managed a team of 6 staff

♦ Managed Esselte, Starbucks, Gloria Jean’s Coffee, JVC, Taronga Zoo amongst others♦ Provided strategy and direct for branding and consumer awareness♦ Consulted with clients on strategies to maximise ROI against advertising budget♦ Set required budgets and parameters for each campaign♦ Managed campaigns across television, press,radio, web, DM, merchandising and outdoor♦ Maintained a passionate knowledge of clients market and brand competitors♦ Integrated new and innovative marketing and branding techniques ♦ Led contractual negotiations with suppliers from $10k to $500k.

♦ Account Manager – Reedmitiadeskaye, 2005 to 2007♦ Account Executive – Reedmiltiadeskaye, 2004 to 2005♦ Advertising Coordinator – Ambient Advertising, 2003 to 2004

Ba, International Marketing

Education record