Aaron Yeats Email & Phone Number

Austin, Texas Metropolitan Area

Project Management strategist experienced in creating, building, and launching technology product engagements and B2C campaigns.Currently a vendor contract Operations and Project Manager for Google, Google Cloud Developer Marketing, Google Cloud Learning Services, Google Cloud public sector marketing, Google Cloud Developer Advocacy, and Google Developer Ecosystems.My career history, and most recently my leadership in developing, launching, and activating Google and Google Cloud… Show more Project Management strategist experienced in creating, building, and launching technology product engagements and B2C campaigns.Currently a vendor contract Operations and Project Manager for Google, Google Cloud Developer Marketing, Google Cloud Learning Services, Google Cloud public sector marketing, Google Cloud Developer Advocacy, and Google Developer Ecosystems.My career history, and most recently my leadership in developing, launching, and activating Google and Google Cloud programs, has provided me:-- 20+ years in progressive product & marketing experience – project management, product marketing, marketing strategy & planning, campaign & program management, CRM, customer segmentation & insights-- 8+ years managing large vendor client projects and relationships-- Diverse industry experience in – technology product launches, vendor team management, outreach and education on new technologies to higher ed students, public service education campaigns, public arts programming, and diverse community building-- High-level problem solving focusing on innovation and developing impactful experiences Show less

Austin, Texas Area

Austin, Texas

Austin, Texas Area

Google Fiber launched in Austin with a field sales team of 45 brand ambassadors and project leads. Helping launch Fiber in its newest market required a new strategic marketing program and the coordination of a community outreach strategy and its implementation. The field sales impact teams delivered a range of education and outreach events, as well as operating several satellite retail locations. • Developed and executed sales strategies to drive consumer and SMB acquisitions in a strategic… Show more Google Fiber launched in Austin with a field sales team of 45 brand ambassadors and project leads. Helping launch Fiber in its newest market required a new strategic marketing program and the coordination of a community outreach strategy and its implementation. The field sales impact teams delivered a range of education and outreach events, as well as operating several satellite retail locations. • Developed and executed sales strategies to drive consumer and SMB acquisitions in a strategic geographic zone by coordinating with field sales management team• Maintained and owned daily Salesforce tracking interactions, converting sales leads within geographic zone, and adjusting tactics based on learnings and key observations• Executed field and private events by acting as brand manager, supporting event setup/teardown, reporting metrics, and accounting for assets and maintenance• Developed strategies for six­-week product release rallies driven by geographic market demo and proven sales tactic successes from other zones• Communicated key strategy and process decisions to 40­ person field sales team of technical product specialists and brand ambassadors Show less

Austin, Tx

aGLIFF is the 4th oldest and 5th largest LGBTQ+ film festival and non-profit in the country. With an audience of over 3,000 film lovers and industry professionals, aGLIFF’s annual programming includes monthly film screenings and talent Q&A, a summer camp for youth, and all the non-profit’s events build into the five day aGLIFF film festival every September.• Directed the festival and non-profit into its 30th Anniversary - including a new branding launch and the strategies necessary to… Show more aGLIFF is the 4th oldest and 5th largest LGBTQ+ film festival and non-profit in the country. With an audience of over 3,000 film lovers and industry professionals, aGLIFF’s annual programming includes monthly film screenings and talent Q&A, a summer camp for youth, and all the non-profit’s events build into the five day aGLIFF film festival every September.• Directed the festival and non-profit into its 30th Anniversary - including a new branding launch and the strategies necessary to re-introduce the festival and its programming to patrons, grant providers, and government officials• Hired, trained and managed contract film reviewer, volunteers, and board of directors• Executed all event logistics which included staffing, asset and location bookings, visiting talent services, and event crisis management; as needed• Created and executed all marketing campaigns – digital, print, press, and event on­siteEnsured press coverage – writing press releases, engaging and securing social influencers, and securing event photographersResponsible for organization’s accounting and financial record keeping, including corporate monies, government and private grants, and engaging organization’s membership/fans funds Show less

Austin, Texas Area

As multicultural marketing strategists, the team at Mercury Mambo (Mambo) operates Where Commerce & Culture Collide.™ Mambo was achieving success as branding and programming experts for Hispanic markets across large spirits brands, such as Moët Hennessy’s - Hennessy cognac and Belvedere vodka, as well as government programs promoting higher education to less-advantaged Texans. Operating as a subcontractor for multiple brand agencies, Mambo provides perspective of the Hispanic consumer’s… Show more As multicultural marketing strategists, the team at Mercury Mambo (Mambo) operates Where Commerce & Culture Collide.™ Mambo was achieving success as branding and programming experts for Hispanic markets across large spirits brands, such as Moët Hennessy’s - Hennessy cognac and Belvedere vodka, as well as government programs promoting higher education to less-advantaged Texans. Operating as a subcontractor for multiple brand agencies, Mambo provides perspective of the Hispanic consumer’s purchasing behaviors and how brands can achieve success marketing to the LatinX market.• Developed client strategic planning, media, sales promotion, and brandingImplemented customer segmentation for all agency clients’ resulting in go-to-market strategies• Managed junior­-level staff; including account managers and event staffing• Provided leadership as Agency Digital Strategist across agency’s roster of clients• Developed and lead agency’s digital capabilities to strategically reach the “Digitino” – the Digital Latino - providing new campaign opportunities for clients• Managed new business prospect engagement, proposals, and pitches Show less

• Served as primary day­-to-­day contact for clients; including the Partnership for a Drug­-Free America, Texas Alliance, Public Utility Commission of Texas, and Texas Health Steps Online Education for medical professionals• Directed comprehensive account services for clients including management of creative development, design, copywriting, and production of online media, print, OOH, live telethons and broadcast media• Advocated and assisted in leading the agency’s shift into new media… Show more • Served as primary day­-to-­day contact for clients; including the Partnership for a Drug­-Free America, Texas Alliance, Public Utility Commission of Texas, and Texas Health Steps Online Education for medical professionals• Directed comprehensive account services for clients including management of creative development, design, copywriting, and production of online media, print, OOH, live telethons and broadcast media• Advocated and assisted in leading the agency’s shift into new media strategies and campaigns including the addition of social, interactive, mobile media, and integrating these efforts forming more rich and cohesive campaigns• Maintained relationships with over 400 community­-based organizations, 100 television stations, 300 radio stations, 2,500 school districts, and statewide substance abuse service centers• Managed agency client teams, including Account Executives and Asst. Account Executives, as well as subcontractors, vendors, and agency intern teams Show less