Successfully developed and executed a comprehensive marketing and communication strategy, driving a 200% growth rate in new registered users and securing the first 1,000 quality users.Led social media and Mini App initiatives, resulting in a 250% increase in followers within two months. Established best practices for user-generated content management and repurposing, while overseeing special events, managing budgets, and ensuring alignment with the brand’s vision and business goals in collaboration with cross-functional teams.

Led marketing communications projects, driving revenue growth and achieving the highest ROI through targeted campaigns, branding, and customer acquisition strategies. Spearheaded social initiatives across major platforms, boosting brand awareness and market share. Managed in-store SOPs, PR, and co-branded campaigns, optimizing budgets for maximum impact. Directed content creation tailored to a female audience, ensuring effective engagement and brand alignment.

Supported brand promise and vision, driving business goals through social media (70% WeChat, 60% Weibo growth) and innovative marketing targeting freelancers, start-ups, and outsourcing departments. Led special events and managed budgets, logistics, and agency communications for high-profile conferences and summits. Leveraged data to refine marketing strategies, brand revisions, and app content/design. Managed cross-functional projects, ensuring timely, on-budget completion. Analyzed market trends to identify growth opportunities and coordinated media engagements to enhance industry exposure.

Led marketing and communication efforts supporting sales and internal initiatives, including the development of brand identity for product lines. Drove core positioning and go-to-market strategies for Zoho's SaaS products in China, achieving new revenue growth through localized solutions for the foreign trade industry. Created impactful digital content and managed SEM campaigns, optimizing SEO through in-depth keyword research. Developed and executed local partner communications programs, successfully launching new products, processes, and promotions.