Aaron Abbott Email and Phone Number
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As an advanced technical SEO and digital business consultant, Aaron Abbott has developed an affinity for marketing technologies, and has helped solve challenges that come along with defining processes, determining team roles, defining accountability, as well as developing and executing omni-channel digital marketing campaigns that cross devices and networks.Aaron has a diverse background in design, development, and marketing agencies; holding positions like that of the Director of Digital Marketing at The Creative Momentum, in Atlanta, GA. Before joining The Creative Momentum, Aaron worked as the SEO & Analytics Manager for Big Drum, Inc., an Atlanta-based search engine marketing agency (which was acquired by Nebo Agency — largely for his leading ideas, unique processes, and digital marketing tools he developed). Prior to Big Drum, he worked at Boulder, CO based Vermilion Design + Interactive as their Digital Marketing Manager. He is responsible for understanding and predicting changes in search engine algorithms, while developing optimization techniques and strategies that achieve and maintain healthy organic search engine rankings that drive qualified traffic that converts and drives ROI. Aaron also oversees the integration, troubleshooting, and customization of martech stacks, analytics systems, along with a variety of Marketing Automation and data/web performance suites. Aaron is also a credited audio engineer and video editor/producer whose multimedia passions developed into the desire to figure out how to get all the content he had created to the top of search engines, and in front of the right consumers. Aaron is intrigued by the evolution of search engines and how Structured Data and Big Data will one day change everything. He earned a BS in Advertising from the University of Florida, as well as an AS in Recording Engineering and a Master's Degree in Internet Marketing, both from Full Sail University. He is also certified in a variety of marketing technology SaaS solutions such as Hubspot, Google Analytics, Google Ads, and more.Aaron rides motorcycles, loves his dogs, his family, and music!Specialties: Structured Data, Web Analytics, SEO, Internet Marketing Research and Analysis, Marketing Campaigns, Branding, Web Design & Development, HTML, CSS, Flash, CMS, E-mail Marketing, Usability Analysis & Testing, Copywriter, Video Production, Video Post-Production, Recording Engineer, Audio-Post Production, and Living Life...
Let'Sdatathis
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Lead Digital Business ConsultantLet'Sdatathis Jan 2022 - PresentJupiter, Fl, UsCan I help you become a data hero for your organization? Let'sDataThis is a digital business and data consultancy that helps clients figure out how to approach and execute their data transformation by starting with business workflow automation solutions and a first-party data strategy. We help you make sense of and choose your tech stack and how data should flow between the systems. We lay out a roadmap of data transformation and integration while also providing advanced technical SEO solutions that not only help with rankings, but with data accessibility by and for all data sources and destinations.Here's where we help:- Save 80+ hours of your team(s) time researching the right systems and determining how to integrate first-party data tech.- Plan and define your data flow while defining core metrics by system — which data goes where, when, and why.- Define your data segments (tags), attributes, and conversion funnels. - Establish source reporting for each and every engagement or interaction to report ROI by channel and campaign. - Establish server-side tracking that is now becoming required for conversion tracking on ad networks like Meta and Google Ads.- Unify all metrics for better reporting across all teams — especially for the C-suite, marketing and sales. - Define how to backup, own, and leverage all of your data in realtime.- Make all data accessible to all business units and tech solutions. - Create a tech stack inventory and flow chart. - Learn what's wrong with your current tech stack and get an action plan for how to fix things.- Understand what tech you should use, and which tech can go away! - We'll define and map out the ideal first-party data platforms/solutions for your current and future needs.- Drive the evolution of your customer experience, and ultimately the future success of your business — with your data!
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Seo, Analytics & Marketing Technology ConsultingPersuasivedata Jan 2003 - Aug 2022As an digital marketing consultant, with an affinity for marketing technologies, I can help solve challenges that come along with defining processes, determining team roles and accountability, as well as developing and executing multi-channel/cross-device digital marketing campaigns. At the end of the day, here’s what we’d be doing together:— Maximizing conversions from your websites, emails, and apps.— Brainstorming new ideas and interactive digital experiences that would help drive newer and/or more conversions.— Determining sources for the traffic that is most likely to convert.— Get that traffic to convert—and to come back.— Capture data to tell the story from engagement to ROI.— Optimize your digital marketing and online sales processes, ultimately aligning your sales and marketing strategies/teams.We will examine everything related to the foundation of any business cementing their business’ place online. Here’s what we touch:— Conversion Goals — online sales, form fills, phone calls, email drip campaigns, etc.— Websites— Apps— Videos— SEO— Content— Paid Search— Landing Pages— Social Media— Display Advertising— Programmatic Advertising— Email Nurturing & Drip Campaigns— Marketing Automation— ROI Tracking with Analytics
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Startup ConsultantSea N' Soul Aug 2020 - Jun 2022I've supported and driven the development of this resale app for outdoor and sports enthusiasts, adventurers, as well as the adventure travel industry. I've helped to take this from vision, to concept, to MVP. Key areas of contribution include:- App and website development- Developing, integrating, and managing the tech stack that drives the app and the customer experience- Developed post-launch omni-channel inbound marketing and customer engagement strategy -
Director Of Digital MarketingThe Creative Momentum Oct 2015 - Aug 2016Roswell, Georgia, UsI had a great time helping this team ingrain inbound marketing and best practices of SEO and advanced analytics-based conversion tracking into the web and mobile properties they design and develop. Some highlights include:— Defined internal processes, and external client management processes for Inbound Marketing, Marketing Automation, SEO, PPC, and CRO.— Grew the client base for digital marketing only clients, beyond the established and existing development and design clients who started leveraging the services.— We were able to get one client back on search engines, after being dropped because of a person they previously hired who engaged in blackhat SEO practices. We reverse engineered and resolved all issues. The client is back at #1 for their brand searches, and the majority of their business related keywords.— Doubled organic traffic for two clients over a period of six months, with best practices and no tricks. — Helped a major client integrate conversion tracking into their core digital marketing methodology. They had been spending millions previously on paid media, and could never tell the ROI story.— Resolved numerous technical conundrums related to figuring out how Google and the other search engines are accessing, indexing, and ranking client content. — Helped clients to begin thinking about personas, and how those can be leveraged from every single touchpoint from marketing to design and production. -
Director Of Seo & Web AnalyticsBig Drum Inc. May 2013 - Sep 2015I am directly responsible for overseeing all SEO strategies and providing actionable reports that are based on in-depth technical audits, content insights and client needs. Understanding and predicting changes in search engine algorithms, and adjusting optimization techniques so that clients can achieve and maintain organic search engine rankings for keywords that lead to conversions is a part of my daily regiment. From keyword research to rank checking, we build SEO strategies from the ground up that feed and evolve long-term client goals. Structured data, social influence, and local opportunities are also a big part of what we do to leverage our clients' natural search engine presence. I am further tasked with the proper setup and integration of Google Analytics tracking code, as well as troubleshooting issues and/or custom reporting requests. From properly tracking subdomains, integrating event tracking, custom variables, goal tracking, eCommerce, and more, to providing actionable reports for all traffic sources, I oversee the why and how behind the proper Analytics integration for our clients.I love SEO because I love to figure out why people search for what they need, while reverse engineering the way search engines calculate and deliver the ranking content. I love Analytics because we get to see the results of our predictive and mostly subjective recommendations. It all comes down to conversions. Predictions measured, become action items integrated for successful conversions that provide the expected long-term ROI from organic search traffic.
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Digital Marketing ManagerVermilion Design + Interactive Jun 2011 - Feb 2013Boulder, Co, UsI manage the digital realm for a number of national and international brands, foundations, non-profits, and health conscience food and goods companies. From SEO, to planning and executing full-spectrum Interent Marketing Strategies, I work with a solid team that produces the results that look and feel amazing, from design to ROI. -
Internet Marketer/Digital Media Producer/Web DevelopmentThe Institute For Forensic Education Jan 2004 - Jan 2010UsThis is the house I built with my father. A retired Coroner from the Palm Beach County Medical Examiners Office (Florida), he and I took documented slides that he photographed of autopsies and crime scenes and created a 5 DVD, 2 CD-ROM, and Flash Interactive Internet training program for Law Enforcement and Criminal Justice. We are developing innovative training experiences that introduce the fundamentals of medico-legal death investigation and procedures of handling dead bodies at the crime scene. -
Audio & Video ProducerMossa (Fka Body Training Systems) Nov 2005 - Jul 2008Atlanta, GaI helped to direct the execution of the pre-production, production, and post-production of 6-7 DVD training programs per every quarter—producing group fitness videos for class and instructional use in the Group Fitness industry. - Edited, Mixed, and Mastered songs, video, and audio necessary for training program production- Create extended edits of top 40 and popular music for 7 workout programs, quarterly.- Authored DVDs and helped in the compositing process- Helped run the filmings, while managing the recording of onset audio and mastering in the post-production process. Many of my ideas were eventually realized with their recent acquisition. I point this out to show that I think ahead of the curve, and love to help businesses grow and expand their business models and digital footprints.I was told by the CEO that my efforts in bringing up the overall quality of the video and audio on their DVDs had a direct affect on the company getting old customers to come back. -
Audio Engineer - Business Development PartnerLde Music & Post Mar 2003 - Jul 2005Developed a unique business model where we attempted to purchase and renovate the Capricorn Studios where just about and musician you can name from the 60's recorded. Unfortunately, even though part of our plan included integrating audio engineering classes for Mercer University students, the power that were at the time did not want to sell to us. Business model development.Production, Engineering, and Editing of Rock, Country, Hip-Hop.Audio Post-Production for local commercials.Shot and edited Music videos for local artists.Built websites for local musicians and artists.
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Audio EngineerHendu Entertainment - Recording Studio Mar 2002 - Mar 2003Promoted to Engineer after One Month of Interning.Tracking, Mixing, and Editing of Industry Professional Hip-Hop Artists.Pro Tools based studio with full analog outboard integration.
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Audio Engineer InternSprockets Music & Post Sep 2001 - Dec 2001Post-Production and ADR Sessions for Walt Disney, FCB International, and Air JamaicaClient RelationsData and Audio Recovery/StorageProject Duplications
Aaron Abbott Skills
Aaron Abbott Education Details
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University Of FloridaCreative Ad Design -
Full Sail UniversityInternet Marketing
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Full Sail UniversityAll Things Audio...From Midi To Mastering...
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Florida State UniversityPsychology...Transfer To Uf
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Berklee College Of MusicBerklee Keyboard Method
Frequently Asked Questions about Aaron Abbott
What company does Aaron Abbott work for?
Aaron Abbott works for Let'sdatathis
What is Aaron Abbott's role at the current company?
Aaron Abbott's current role is Digital Business Consultant + AI Explorer (w/ roots in Advanced Technical SEO + media remixing).
What is Aaron Abbott's email address?
Aaron Abbott's email address is aa****@****ail.com
What is Aaron Abbott's direct phone number?
Aaron Abbott's direct phone number is +140463*****
What schools did Aaron Abbott attend?
Aaron Abbott attended University Of Florida, Full Sail University, Full Sail University, Florida State University, Berklee College Of Music.
What are some of Aaron Abbott's interests?
Aaron Abbott has interest in Content, Web Site Concepts, Business Models.
What skills is Aaron Abbott known for?
Aaron Abbott has skills like Seo, Google Analytics, Digital Marketing, Sem, Web Analytics, Google Adwords, Ppc, Social Media Marketing, Keyword Research, Organic Search, Video Production, Social Networking.
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