• Owns program/campaign performance metrics including product strategy success, on time, in-scope, and accuracy of execution for programs in their portfolio.• Responsible for overall client health, program KPIs and gross margin• Responsible for monitoring the productivity of marketing campaigns, including campaign performance metrics as well as ROI and other budget metrics helpful to demonstrating the value our projects are creating for the client• Monitors, measures and takes action when performance is not on pace to achieve key metrics• Represents the voice of the client and influencing internal stakeholders by promoting a client-centric mindset across the organization.• Determines strategy plays to be applied to achieve specific client goals determined at transition from sales.• Drives client success metrics with data, agency, and creative services to ensure accuracy and client satisfaction. Owns all delivery and escalation point for delivery concerns.• Positively contributes and influences client satisfaction metrics, client account KPIs and overall client health.

• Works closely with graduate program coordinators to develop and implement a comprehensive recruitment and communication plan for prospective COEHP graduate students, both domestic and international.• Serves as a Slate liaison between the COEHP and the Graduate School and International Education to ensure quick processing of student applications.• Assists with the coordination of recruitment activities with COEHP faculty and staff• Works with appropriate campus offices in recruitment initiatives including on-campus or virtual visits, and other responsibilities as requested.• Advises undergraduate students, primarily in Public Health and Exercise Science, who plan to pursue professional graduate programs (between 150-175 students).• Serves as a resource for undergraduate students who seek advice for graduate and professional school preparation.• Advises pre-PT, pre-OT, and other pre-professional student groups.• Assistswith New Student Orientation, walk-in advising, or other initiatives as needed in the Boyer Center for Student Services.

• Develops and executes recruitment strategies to meet John Brown University’s enrollment goals; provides vision and accountability for progress toward achieving goals• Develops and maintains relationships with community college partners, and other key community influencers.• Oversees the development and execution of all enrollment initiatives, establishes priorities, builds teams, and evaluates and implements strategies to achieve enrollment and net tuition goals.• Supervises and provides ongoing training and assessment for enrollment management personnel at multiple locations.• Coordinates travel and oversees recruitment calendar planning for Graduate and Online Undergraduate enrollment representatives• Oversees the development and implementation of marketing and lead generation strategies that result in the increase of inquiry and application pools and for reaching pre-determined adult enrollment goals• Works with the Deans, Program Directors and enrollment staff to identify, establish and advance key community college and corporate relationships• Maintains accurate enrollment data and tracking for all adult programs; oversees enrollment data integrity• Develops and maintains a marketing plan in collaboration with the dean to support the university brand and maintain sufficient lead generation numbers for all programs in JBU Online and the Graduate School• Oversees the creation and implementation of content on Graduate School and JBU Online websites; supervises social media presence for all applicable programs and locations• Creates and communicates weekly reports on admissions progress for both Graduate and Online Undergraduate stakeholders• Establishes and monitors use of communication plan designed to move interested students through the recruitment funnel from the point of inquiry to registration

• Oversees the JBU Online advising unit• Assists with academic planning for students accepted into the JBU Online program• Updates academic plans for current online students as needed• Advises all online JBU Online students regarding graduation requirements• Assists students with the registration process• Connects current Degree Completion students with the appropriate university office to assist their needs• Listens to JBU Online students’ needs and concerns and advocates on their behalf• Facilitates the appeals process for JBU Online students• Follows up on JBU Online faculty concerns regarding academic integrity and student behavior• Assists JBU Online students in enhancing their marketability to potential employers• Connects JBU Online students with potential career opportunities• Conducts Title IX investigations as a trained investigator when assigned cases by the Title IX coordinator

Works with approximately 100 online Business and Liberal Arts studentsBuild and tailor degree plans around students needs and schedulesHelp students with the registration process each termMonitor student academic successHelp and support students at risk for academic probation or suspensionAssist students in enhancing their marketability to potential employersConnect student with potential career opportunities

-Supervised freshmen admissions-Created and implemented an annual recruiting plan for incoming freshmen-Reviewed freshman applications for admission on a weekly basis-Prepared a statistical evaluation concerning the matriculates andnon-matriculates each year-Reported on admissions information at faculty meetings-Reported on admissions information at President’s Council-Updated the admissions section of the college website and social media sites-Recruited and communicated with incoming freshmen from a specific area

-Supervised freshmen admissions-Created and implemented an annual recruiting plan for incoming freshmen-Reviewed freshman applications for admission on a weekly basis-Prepared a statistical evaluation concerning the matriculates andnon-matriculates each year-Reported on admissions information at faculty meetings-Reported on admissions information at President’s Council-Updated the admissions section of the college website and social media sites-Recruited and communicated with incoming freshmen from a specific area

-Communicated with prospective students by phone, email, and postcards-Traveled to ArkACRAO fairs and discussed the benefits of WBC with students-Visited high schools in a region of Arkansas to give information to high school students and counselors-Assisted students in the admissions financial aid process-Guided tours of campus and explained the history and mission of the college

-Attended monthly council meetings-Voted on and discuss municipal budgets and ordinances-Listened to addressed concerns of citizens