Aaron Atkinson Email & Phone Number

Anaheim, Ca, Us

Fremont, Ca, Us

Fremont, Ca, Us

Fremont, Ca, Us

Dunwoody, Georgia, Us

Dunwoody, Georgia, Us

I lead a high-performing healthcare technology marketing team charged with driving brand awareness, thought leadership, dynamic content, market research, and demand generation – all to aid in client acquisition and retention. From setting the strategy and aligning the budget, to delivering outputs and measurable results in form of leads, traffic, meetings, and pipeline value, my team moves the needle on projects that range across the entirety of the business.

Secaucus, Nj, Us

This promotion continues a progressive series of scope and responsibility increases. In addition to continuing to lead and manage the marketing team, I also built and led a new function charged with providing data analytics and insights to the business and key clients. This change afforded me the opportunity to manage both people managers and a direct team of high-performing individual contributors.

Secaucus, Nj, Us

As the head of marketing for the Quest Diagnostics drug testing business, I lead a team of content, social, brand, and product marketers. We're charged with helping to grow our business through lead generation and thought leadership that's all guided by a series of dynamic metrics that show us what's working, where to focus next, and which outputs enable us to drive an exponentially positive return on our marketing investment.Under my leadership, the team has helped the business ascend to new heights of revenue growth,market share gains, brand awareness improvement, online traffic, and lead volume.Additionally, I served a two-year term on the Board of Directors for the Drug and Alcohol Testing Industry Association.

Secaucus, Nj, Us

I built the marketing team, directing a million dollar budget to generate 15,000+ leads worth $8MM+ annually. We also implemented a metrics-based marketing plan and dashboard which resulted in continuous improvements in search engine optimization (SEO), lead generation, new content, and brand awareness. Elements of the role transcended marketing leadership, including taking on a key role in leading the business by joining the executive leadership team.

Secaucus, Nj, Us

As Product Manager for Quest Diagnostics drugs of abuse testing business, I owned the strategic, operational, and marketing responsibilities for the key drug testing product lines including urine, oral fluid, hair, and instant testing.I assisted with the launch of a new drug testing product; driving client conversion, training, and promotion to new prospects. Additionally, I assessed buyer and competitor market intelligence, leveraging that research to produce the business’ product roadmap and strategic plans which led to improved brand awareness, market share gains, and year-over-year revenue growth.

Secaucus, Nj, Us

Responsible for creating marketing plans and executing the marketing and communication tactics including a corporate blog, web-seminars, and monthly newsletter to an audience of 30,000+. Researched and developed the drug testing industry's first Return on Investment (ROI) Calculator and co-presented the findings at an industry conference. Also responsible for planning and implementing the divisions annual sales convention for 400+ people.

Kansas City, Missouri, Us

Gained entry into the healthcare market as a consultant for multiple, million-dollar hospital clients. Built client relationships, and led end-user training for the company’s ICU technology solutions.

West Des Moines, Ia, Us

As a long-tenured, part-time creative and design intern, I performed several creative advertising functions for dozens of clients over the course of his time at the agency. Outputs include packaging and logo design, storyboarding, copywriting, competitive research, and promotional efforts which helped to grow the agency.

As a summer advertising intern, I learned the basic skills necessary to become a successful advertiser and marketer. Specific tactical outcomes include the development of a new style guide for the agency's marquee client, print and online competitive research and analysis, and the administration of creative and production projects.

Mba, Marketing

Bachelor Of Science (Bs), Design And Visual Communications, General