Aaron Augello Email & Phone Number

Hey there! 👋🏻 I work with highly-specialized software companies that serve unique, often overlooked or abandoned sectors — think grant-funded research and social impact programs. These aren't your typical buyers, and they definitely don't benefit from traditional marketing approaches.Why? Every program investment begins with a journey of careful deliberation to properly vet the solution, followed by an additional 3-6mos+ for buying champions to navigate an intricate maze of tight budgets, legal reviews, and institutional red tape that would make even the most seasoned executives' heads spin. Connecting with decision-makers at these programs *meaningfully* requires deep subject matter expertise and a comprehensive understanding of their unique perspective, day-to-day work, and pain points.PIESTARPiestar is a powerful no-code platform, backed by a team of grant-savvy experts in the world of sponsored research. We specialize in helping research programs funded by the NIH, NSF, USAID, among others to tackle the painful administrative burden that comes with research grant awards: complex data collection, annual reporting, member management, and compliance, to name a few. I believe deeply in Piestar's ethos — the quality of service, transparency, and diligence that our team puts forth every day to guarantee that adoption of our offerings constitutes a clear win for our community of research partners is simply awe-inspiring. At Piestar, I am specifically focused on long-term strategy, audience development, and positioning, while executing on day-to-day marketing and outreach efforts.CANOPYCanopy is a public benefit company that builds software for social impact programs. Their flagship product, PEARS, helps Land-Grant, Cooperative Extension, and SNAP-Ed teams plan, track, evaluate, and report on community engagement efforts, and demonstrate impact to community stakeholders.It's thrilling to be part of the team at Canopy. Every process and interaction around this company is intentionally mission-aligned; their team is legitimately in the business of being a service first.__Both of these companies are charting new paths to connect more effectively with super-niche, highly specialized clients. I'll be doing my best to share key takeaways as we develop methods to empower our clients and partners before, during, and after the buying process.If you are interested in exploring a partnership with one or both of companies I'm involved with, discussing niche marketing strategy (or anything else), don't hesitate to send me a message! 😄

Listed skills include Politics, Research, Management, Social Media, and 21 others.

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  Indiana Wesleyan University

  International Relations, Psychology