Functional Lead driving business process improvement through the scoping, development/qa and delivery of centrally acquired and provisioned advertising performance data.Specific Accomplishments:-Lead Analyst on a large-scale client-facing data warehouse and provisioning project including ETL, Transformation and Loader components. My role includes ownership of all business requirements and coordination of cross-discipline team to meet stakeholder business goals. Project focuses on integrating Display (Atlas Solutions, Doubleclick), Search (Google/Bing), Global Spend (Media Ocean) and Social Platforms (Twitter, YouTube & Facebook) data into a centrally managed data store. -Subject matter expert responsible for end-user issue troubleshooting and resolution for all provisioned data sources.-Overall product owner charged with ensuring accurate requirements, implementation and on-time delivery of each incremental data source added to the central data store. This work is executed through an agile scrum process that provides a multi-staged value-based delivery to Agency client stakeholders.

-Manager of a national team of Business Analysts accountable for driving incremental agency revenue by scoping, project managing and delivering custom OLAP and Web-based reporting solutions to agency client stakeholders.-Product owner charged with ensuring continual improvement and on-time delivery of OLAP based reporting solutions servicing 25+ agency clients. 
-P&L ownership managing multiple millions of dollars in annual agency revenue

-Managed the requirement gathering, statement of work creation and implementation process for custom reporting tools that answer specific client business questions.-Managed new and ongoing reporting projects for as many as 14 clients at any one time. -Responsible for 33% of our overall client base revenue in fiscal year 2006, with 100% client retention.-Tasked with overseeing the monthly client billing process and being responsible for follow-up on unpaid billings.Specific Accomplishments: Capella University: Gathered requirements for and implemented a process that allowed the client to join valuable call-center data with initial digital media driven student enrollment applications. This process allowed the client to gauge the ROI of their media spend based on approved enrollees rather than just cost-per application.Weight Watchers: Implemented a statistical multi-touch media attribution model that led to double digit percentage increases in client ROI due to improved media optimization and budget distribution between search and display media. General Also built a standard requirements gathering process and documentation template that was leveraged by the broader business analyst team for all new project implementations.

Managed and executed dozens of large-scale online advertising campaigns including the roles of media planning, ad server implementation, optimization and benchmarking.Specific Accomplishments:-Worked as the main account contact on the David’s Bridal and Levis business. Primary focus was managing display, search and email campaigns. Handled all accounting and campaign reporting for the client-Managed several key campaigns for MSN, including a multi-million dollar budget for the launch of MSN Music. It included test/control research, keywords, banner media and customer targeting implementation.

Managed large scale online & offline advertising campaigns from end-to-end including media planning through to optimization and campaign results reporting. Led the requirements creation, implementation and post-deployment management of the DARTmail solution used for DHL event-triggered email marketing initiatives.Through effective cross-channel media planning (Online, Direct Mail, Email & Webcasts), continuously produced effective lead generation results for a large scale data warehouse storage solutions provider.Estimated overall project hours based on tasks involved and managed project budgets.