I thrive on transforming complex challenges into opportunities for growth, precision, and impact. With over 10 years of strategic communications experience and a foundation in the U.S. Army Special Operations, I’ve dedicated my career to initiatives that drive mission success, foster cross-cultural collaboration, and empower teams to exceed their goals on a global scale. Whether enhancing stakeholder engagement, optimizing resources, or leading cross-functional campaigns, my focus has always been on delivering strategic, measurable outcomes. Efficiency isn't just a buzzword for me—it's a way of life.Throughout my career, I've combined an analytical approach with a relentless pursuit of innovation. As Chief Innovation & Force Modernization Officer, I led modernization projects and strategic communications that amplified operational readiness. I equiped leadership with the insights and strategies needed for organizational change. My time spent in Europe as a U.S. Foreign Relations Liaison reinforced my passion for cross-functional collaboration and cultural competency—skills that have driven results in high-stakes, global contexts.I believe in a people-first approach to leadership, especially in challenging or high-risk environments. My work in information operations taught me the value of resilience and the importance of embracing failure as a step toward innovation and growth. It's an approach that drives me to not only meet objectives but also mentor others to achieve their full potential.Ready to connect and explore how we can drive impactful results together? Let’s talk!Feel free to reach out—I'm always excited to discuss new opportunities and innovative ideas: Aaron.barnes@alumni.unc.eduAreas of expertise: Strategic Planning | Project Management | Cross-Functional Engagement | Team Leadership | Change Management | Risk Management | Executive Presence | Data Analysis | Public Relations | Strategic Communications | Coaching & Mentoring | Financial Management | Cultural Competency
Arcsense Communications
View- Website:
- arcsenseconsulting.com
- Employees:
- 6
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Sr. Account ExecutiveArcsense CommunicationsApex, Nc, Us -
Army Officer (Major) - Psychological Operations (Strategic Communications And Influence Operations)Us Army Jun 2011 - Present -
Director Of Innovation/Group S8 (Major)Us Army Mar 2023 - Dec 2024Fort Liberty, North Carolina• Drove a measurable increase in mission success rate and enhanced adaptability to dynamic operating environments and needs through cross-functional leadership of modernization strategies. • Optimized a multi-million dollar budget by strategically allocating resources to critical modernization projects, emphasizing long-term sustainability and positive impact. • Spearheaded the integration of cutting-edge technologies and innovative tactics, enhancing the organization’s operational effectiveness across the globe.• Conducted comprehensive evaluations of current organizational practices, identifying key areas for improvement and implementing advanced data-driven solutions. -
Director Of International Strategic Communications/Us-It Military Exchange Officer (Major)Us Army Jan 2020 - Mar 2023Pesaro, Marches, Italy• Strengthened the US-Italian alliance through an immersive role with the Italian Army, enhancing the partner’s overall operations capabilities. • Planned and instructed courses regarding the identification of target audiences, development of messaging campaigns, ultimately graduating numerous international students. • Upskilled US and Italian personnel by planning, and executing bilateral training exercises. -
Senior Communications Manager/Detachment Commander(Captain)Us Army Jan 2018 - Jan 2020Fort Liberty, North Carolina• Supervised a specialized team deployed to a US Embassy in Eastern Europe while taking charge of strategic messaging campaigns in support of DOD, DOS, and NGO goals. • Led a multinational team to an international Canadian Special Operations Forces exercise to strategically integrate, plan, and innovate within the information operations space.• Spearheaded a successful strategic messaging campaign in Eastern Europe against disinformation by creating unique products and content. • Prepared personnel for deployment to Eastern Europe to conduct US strategic messaging campaigns by delivering skills training and organizational development. -
Operations Manager/Assistant Operations Officer (Captain)Us Army Jan 2015 - Jan 2018Fort Liberty, North Carolina• Directed a 10-member staff specializing in producing and disseminating world-class audio and visual products, deploying assets globally for US messaging and campaign influence. • Promoted successful deployment of 88 personnel to support FEMA’s information operations during hurricane disaster response for Hurricanes Harvey, Irma, and Maria. • Led US Special Operations Command bilateral exchange program fostering interoperability and cultural understanding between the US and Israeli Psychological Operations forces. -
Logistics & Supply Chain Manager/ Logistics Officer (1St Lieutenant)Us Army Jan 2012 - Oct 2014Fort Liberty, North Carolina• Managed a 16-member division responsible for the administration, logistics, and maintenance of $80M in Patriot missile equipment.• Achieved a 100% pass rate for organizational audits by creating an information management system in compliance with Army regulations. • Saved $169,000+ over 2 years by implementing a regulatory “low-usage” program. • Maintained a 0% fraud, waste, or abuse rate while managing the organization’s Government Purchase Card Program as the certifying billing official overseeing 6 card holders. • Led the organization to maintain a 98% Organizational Readiness rate on all equipment• Secured a consistent 100% on-time scheduled service rate and implemented a system to boost the man-hour utilization rate from 50% to the Army standard of 75% in 6 months.
Aaron Barnes Education Details
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Business Administration And Management, General -
Italian Language -
Strategic Communications -
Political Science And Government
Frequently Asked Questions about Aaron Barnes
What company does Aaron Barnes work for?
Aaron Barnes works for Arcsense Communications
What is Aaron Barnes's role at the current company?
Aaron Barnes's current role is Sr. Account Executive.
What schools did Aaron Barnes attend?
Aaron Barnes attended Unc Kenan-Flagler Business School, Defense Language Institute Foreign Language Center, Appalachian State University, Wake Forest University.
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Aaron Barnes
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