Aaron Barrows Email & Phone Number

Louisville, KY, US

• Assisted the creation of a long-term product roadmap and strategy that integrated cutting-edge technology, new to market features and an improved user experience, positioning Pocket Radar as an industry leader in.
• Crafted and executed a product strategy aligned with the unique needs of the baseball and softball sports technology market
• Led the research and implementation of a new business intelligence platform that will allow for deeper, more effective analysis of the whole product ecosystem
• Enhanced a centralized documentation repository to ensure accuracy and completeness, facilitating knowledge sharing and improving internal and external stakeholders' understanding of product features and updates
• Researched and analyzed sports technology market trends, identifying emerging opportunities and competitive threats to drive iterative product enhancements

Louisville, Kentucky, United States

• Finance management role responsible for executing pricing strategy and increasing gross profit within a portfolio of 100+ suppliers.
• Assisted the growth of my supplier portfolio by $11.5MM in revenue and $1.9MM in gross profit vs previous year
• Forecast supplier local marketing fund contributions and analyze spends to ensure positive return on investment
• Collaborate with portfolio and sales management to develop price structures that drive volume, revenue and increase gross profit
• Effectively manage market price changes based on the competitive landscape and economic conditions
• Analyze supplier year over year brand profitability for Kentucky

• Senior analyst role providing in depth performance analysis to field sales representatives and senior leadership to drive revenue and distribution opportunities.
• Developed new product analysis tools that combine multiple data sources to provide leadership with real time intelligence across multiple channels to increase revenue
• Built a brand new reporting mechanism for tracking field telesales calls and performance during the Covid-19 shutdown
• Analyzed and identify 45,000+ store level product category distribution opportunities across our wholesaler network
• Led the integration of Salesforce Tableau CRM Analytics and the development of sales performance dashboards
• Created an interactive, performance driven metric scorecard to measure chain profitability with promotional spend for national account managers based on MSAi data

Louisville, Kentucky

• Commercial analysis role leading analytics to identify/deliver opportunities to increase sales and margins. Active partnership with marketing and sales teams to help ensure products are priced for growth.
• Partnered with brand marketing directors in providing ad-hoc opportunity mining using advanced Excel models to increase sales volume and drive profit growth
• Combined and analyzed data from IBM Cognos, VIP iDig, NABCA, Nielsen, IRI and Vistaar PSM to identify new distribution and volume growth opportunities
• Collaborated with sales state managers to ensure all products are aligned with brand strategy and priced correctly
• Performed a category space-to-sales analysis for a large grocery chain that resulted in multiple profitable shelf movements
• Proactively solved issues across the entire sales process

Louisville, Kentucky Area

• Led an agile project to build a mobile iOS application that tracked natural gas assets in our GIS platform. Concurrently acted as the lead analyst providing analytics to monitor business performance and identify.
• Managed the project roadmap and oversaw developmental sprint activities that included daily standups, feature prioritization and retrospectives
• Collaborated with multifunctional stakeholders to create the product vision with requested features
• Oversaw the product backlog and conducted user testing to determine feature acceptance
• Led technical communication between business senior leadership and our engineering team
• Analyzed multiple company KPIs & metrics to target enhancement opportunities

Louisville, Kentucky Area

• Promoted to assist the full development of the Bat product category.
• Created a multi-year defective commercial bat analysis in Excel to track current returns and forecast future product trends
• Worked closely with the Global Director of Bats and Director of Engineering to create a full five-year line plan to address unit and margin requirements
• Developed and maintained a competitive bat analysis to identify product growth opportunities
• Coordinated all prototype field testing across bat categories and analyzed results to drive future engineering decisions
• Collaborated with the Director of Engineering and R&D staff to develop innovative bat designs

Louisville Area, Kentucky

• Lead five full-time CSR’s and three seasonal interns in every aspect of customer service. Worked directly with the Global Director of Sales, regional sales managers and Director of Sales Operations to manage and.
• Assisted in the development of high level standard operating procedures for the transition to a new distribution center and warehouse management system
• Worked with sales and supply chain to assist in future product forecasting

Louisville, Kentucky Area

• Responsible for assisting all customers with Louisville Slugger warranty claims & product inquiries.
• Worked with multiple sales representatives by entering orders and assisting their daily needs
• Acted as the main backup to the lead CSR for Bionic Gloves for all orders, warranty claims & product questions
• Trained in SAP

Louisville, KY

Gained nationally recognized sales management training. Contributed to all aspects of running a successful business including sales growth, marketing, management and excellent customer service.

Lexington, KY

Masters, Sports Administration

Bachelor'S Degree, Sports Management

Activities and Societies: Baseball Team, 2005-2009, President's List, Dean's ListEKU Baseball Team 2005-2009