Aaron C. Email & Phone Number

Cambridge, Massachusetts, US

Manage the strategic development and implementation of AI solutions at Hubspot. Lead a team of AI “Experience Engineers” - working to incorporate AI into different aspects of HubSpot’s Marketing strategy.

Santa Clara, CA, US

Recruited to build a customer-centric, data-driven technology stack that enables hyper personalized and crosschannel client experiences that drive revenue and enables new marketing capabilities. Developed a multi-year roadmap to deliver Personalization @ Scale through unifying customer data in AWS Cloud environment. Launched CDP platform to deliver.

New York, NY, US

Recruited to help build, execute, and support multiyear Marketing Technology roadmap to enhance customer communications and drive revenue growth across 57 million active customers. Spearheaded efforts to expand marketing capabilities, enhance content management, and improve customer data management; led business capability mapping and digital.

Oakland, CA, US

• Recruited to provide technical leadership during Clorox’s initial efforts to provide personalization at scale for their marketing teams. Lead analytical tasks and projects that involved cross-functional teams in.
• Grew engagement 6%, creating $73M in new revenue through always-on, highly personalized marketing. Designed and led personalization pilots for Hidden Valley Ranch and Kingsford Charcoal. Refined customer journey.
• Consolidated platforms supporting social marketing in order to modernize and enhance existing capabilities including listening, publishing and engagement (customer service). Resulted in cost avoidance of $1.5M yr/yr.
• Enabled the first DMP at Clorox to optimize paid advertising efforts. Initial conversion lifts 5-10% from improved targeting resulting in $7M+ ROI.

• Chief UX architect/product manager - Defined roadmap; established operational systems, processes, and teams. Established preliminary requirements, technical specifications.

Exeter, GB

• Oversaw all marketing initiatives providing clear digital experience thought leadership and direction. Led comprehensive website redesign, managed all technology vendor relationships and created a vision for the.
• Generated $2M cost savings by scaling web development, upgrading infrastructure and creating a single global content management site.
• Created multi year roadmap to deliver on growth goals, specifically integrated with outreach team and their direct sales efforts. Built supporting technology for campus recruitment and ambassadors.
• Optimized and expanded Paid Media efforts across multiple ad networks. Met goal to increase ROI 20% overall.

US

• Customer modeling and journey mapping
• Engagement design and prototyping
• User/Customer Testing

San Francisco, CA, US

• Cross-functional marketing technology leader. Collaborated with design, engineering, and marketing teams to drive new product initiatives.
• Integrated data science & analytics thinking, product metrics, user experience research, competitive and market analysis, and company goals to drive priority of product initiates.
• Provided spec documentation, use cases, workflows, wire-frames and captured product requirements to support the development teams.
• Created concise, compelling business cases to present and sell concepts through to senior leadership.
• Managed existing vendors and initial product integration processes and requirements.

Founder of CASA Tours - Adventure Travel Company, provider of guided adventure skiing & snowboarding in Chile & Argentina's backcountry & South American resorts in the Andes Mountains.

Mba, International Business

Bachelor, Sociology