Manage the strategic development and implementation of AI solutions at Hubspot. Lead a team of AI “Experience Engineers” - working to incorporate AI into different aspects of HubSpot’s Marketing strategy.

Recruited to build a customer-centric, data-driven technology stack that enables hyper personalized and crosschannel client experiences that drive revenue and enables new marketing capabilities. Developed a multi-year roadmap to deliver Personalization @ Scale through unifying customer data in AWS Cloud environment. Launched CDP platform to deliver enhanced targeting and enable differentiated engaging experiences across the customer journey. Drove website standardization and development efficiencies through templating framework increasing speed to market by 75%. Led investment in Account Based Marketing strategy, tool selection and implementation delivering 3X engagement with target accounts. Oversaw Boston Private acquisition integration efforts consolidating Salesforce CRM, Marketing Technology stack, and migration of website.- Increased lead conversion by 17% while increasing speed to market and driving efficiencies through enhanced targeting and personalization automation and unifying all client data in CDP- Built audience management team including data engineering and data steward capabilities- Increased email CTR 3X through trigger-based data-driven targeting capabilities- Grew card activation and utilization through highly target always-on campaign activation- Increased marketing performance measurement driving more timely and accurate data-driven decisions

Recruited to help build, execute, and support multiyear Marketing Technology roadmap to enhance customer communications and drive revenue growth across 57 million active customers. Spearheaded efforts to expand marketing capabilities, enhance content management, and improve customer data management; led business capability mapping and digital transformation, customer journey mapping and design thinking workshops. Also oversaw 3rd party marketing technology stack strategy, managed vendors supporting 50+ marketing applications and directed a team of 20+ product managers, software developers and marketing operations personnel.- Technology lead for Chase’s audience management capabilities to mitigate the impacts of cookie deprecation (at risk an estimated $370M budget). - Technical support for CDP implementation, Multi-Touch Attribution capability to improve tracking across paid advertising. - Oversaw marketing technology stack strategy, managed vendors supporting 50+ marketing applications and directed a team of 20+ application owners, software engineers and ETL operations personnel.

Recruited to provide technical leadership during Clorox’s initial efforts to provide personalization at scale for their marketing teams. Lead analytical tasks and projects that involved cross-functional teams in Marketing, Sales, and IT.• Grew engagement 6%, creating $73M in new revenue through always-on, highly personalized marketing. Designed and led personalization pilots for Hidden Valley Ranch and Kingsford Charcoal. Refined customer journey mapping process for purposes of creating personalized digital experiences.• Consolidated platforms supporting social marketing in order to modernize and enhance existing capabilities including listening, publishing and engagement (customer service). Resulted in cost avoidance of $1.5M yr/yr.•Enabled the first DMP at Clorox to optimize paid advertising efforts. Initial conversion lifts 5-10% from improved targeting resulting in $7M+ ROI.

• Chief UX architect/product manager - Defined roadmap; established operational systems, processes, and teams. Established preliminary requirements, technical specifications.

Oversaw all marketing initiatives providing clear digital experience thought leadership and direction. Led comprehensive website redesign, managed all technology vendor relationships and created a vision for the customer experience rooted in personalization and engagement.• Generated $2M cost savings by scaling web development, upgrading infrastructure and creating a single global content management site.• Created multi year roadmap to deliver on growth goals, specifically integrated with outreach team and their direct sales efforts. Built supporting technology for campus recruitment and ambassadors.• Optimized and expanded Paid Media efforts across multiple ad networks. Met goal to increase ROI 20% overall.

• Customer modeling and journey mapping• Engagement design and prototyping• User/Customer Testing

• Cross-functional marketing technology leader. Collaborated with design, engineering, and marketing teams to drive new product initiatives.• Integrated data science & analytics thinking, product metrics, user experience research, competitive and market analysis, and company goals to drive priority of product initiates.• Provided spec documentation, use cases, workflows, wire-frames and captured product requirements to support the development teams.• Created concise, compelling business cases to present and sell concepts through to senior leadership. • Managed existing vendors and initial product integration processes and requirements.

Founder of CASA Tours - Adventure Travel Company, provider of guided adventure skiing & snowboarding in Chile & Argentina's backcountry & South American resorts in the Andes Mountains.